That’s how the cupcakes fall apart.
Sprinkles, the well-known cupcake business from California, has announced it will be “reducing” its operations at the 15 locations that are still open, surprising its staff with unexpected news right at the end of the year.
On December 30, employees were informed that the company would start an “orderly wind-down” on December 31.
Workers expressed their disbelief and disappointment on social media after hearing this sudden announcement.
Sprinkles’ Instagram page was inundated with comments from upset employees reacting to a post that read, “Let’s ring in the new year in style! Enjoy the NYE dozen.”
One comment pointed out, “Cupcakes are sweet, but a one-day layoff notice isn’t. What a way to celebrate your 20th anniversary and welcome the new year.”
Founder Candice Nelson launched the first Sprinkles store in Beverly Hills back in 2005. The brand quickly transformed cupcakes into a trend, especially with the introduction of the Cupcake ATM in 2012, which became a huge hit.
Nelson sold the company to a private equity firm in 2014.
The closure announcement stated that the decision to shut down some locations was due to “financial circumstances stemming from unforeseen business conditions.”
It also mentioned, “The downsizing process will be carried out in an orderly manner to address remaining operational obligations and preserve value to the extent practicable.”
Stores that will be closing include those in Beverly Hills, Newport Beach, Dallas, Scottsdale, La Jolla, Washington D.C., Globe Los Angeles, Downtown Los Angeles, Tampa, Disney Springs, Austin, Plano, Rice Village, Manhattan Beach, and Irvine.
