In its latest effort to get people to follow local watering rules, the city’s water service provider introduced the Backstreet Boys, releasing a viral video that drew attention to the popular ’90s boy band.
“Splash Street Boys” and its parody song “Water That Way” are an arrangement of the 1999 smash hit “I Want It That Way.”
“Tell me why. Don’t water when it’s raining,” the parody chorus advises. “Please tell me why. Please don’t water when it’s windy.”
The world-renowned BSB members were clearly impressed.
“You guys got this right,” they responded to a nearly four-minute video posted April 29 on Denver Water’s Instagram.
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The Splash Street Boys wore all white, much like the Backstreet Boys in the music video for their 1999 hit song “I Want It That Way.” (Denver Water)
Jimmy Lucey of Denver Water told KUSA-TV He came up with the idea a few years ago while listening to the radio.
“Sometimes you have an idea and you have to follow through with it, even if it means getting ridiculed by everyone in your life,” Lucy said in a news release, adding, “I don’t think I’m in a boy band. “I grew up loving the jam,” he added. ”
The city’s summer watering restrictions begin Wednesday and last until Oct. 1.
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Denver Water said the video was shot at “other locations,” including its corporate headquarters, water treatment plant and lake. (Denver Water)
The song’s lyrics caution people not to water during the day, as the water can evaporate when exposed to sunlight.
In it, he mentions “Coloradoscapes,” a climate-friendly type of landscaping that many homes in the Southwest use to conserve water.
Although Routier said video editing helped blur some of the not-so-great choreography, the video was so well received by the public that the water utility company has already announced that a follow-up video will be released next year. He said he is considering the possibility of
Denver Water attempted to recreate several scenes from the Backstreet Boys’ “I Want It That Way” music video. (Denver Water)
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“I’ve never been so obsessed with music videos and municipal infrastructure workers,” one YouTube user commented.
Denver Water’s summer watering rules are as follows: Found here. Summer officially begins on June 20th.
“It’s been a really fun week and I was a little overwhelmed, but I wasn’t expecting this kind of response so it was great,” Lucy told KUSA. “No matter how long it took us to develop this idea, we spent surprisingly little time practicing it.”
