New report says TikTok ban would be a ‘severe blow’ to Hollywood’s ability to promote movies and TV shows, especially for young Americans who spend countless hours on the Chinese social media app right.
Hollywood studios are increasingly relying on TikTok as a marketing tool to reach younger audiences, and even professional distribution companies are increasingly reliant on the Chinese Communist Party-controlled platform. variety report.
Neon — Distributor of Oscar-winning films autumn anatomy and parasite “We’ve moved a lot of our investment and advertising dollars into TikTok,” Christian Parks, the studio’s chief marketing officer, told a trade publication. “We’ve been able to generate followers much faster than other platforms. TikTok is really ground zero right now.”
Warner Bros. reportedly relied heavily on TikTok for promotion last year barbie.
“We carried out promotional activities [TikTok]But a huge amount is organic,” said Josh Goldstein, Warner Bros. president of global marketing. variety. “In a really exciting way, this whole ‘Barbenheimer’ phenomenon has created a series of conversations and engagements.”
A ban on TikTok would be a “gut punch” to Hollywood, according to one industry analyst.
“The interest and awareness of movies and celebrities is unparalleled on TikTok,” Wedbush Securities technology analyst Daniel Ives told Variety.
“Overall, a ban on TikTok would remove the heart and lungs of social engagement from all of Hollywood, which would be painful in our view.”
The U.S. Senate is expected to vote on the TikTok ban in the coming weeks after the House of Representatives passed it by a vote of 365-0,352.
The bipartisan bill would force China’s ByteDance to sell TikTok within six months or face a ban from the United States.
Peter Schweitzer’s new book, BRude Money: Why those in power turn a blind eye while China kills Americans It delves into TikTok’s role as spyware for the Chinese Communist Party.
Mr. Schweitzer is the director of the Government Accountability Institute and a senior contributor to Breitbart News.
He recently said that the Chinese Communist Party opposes selling TikTok because “they don’t want to give up control and access to our children.”
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