Model Bella Hadid has called Adidas “insensitive” for featuring her in a 1972 Olympics-inspired sneaker campaign following criticism that it was linked to a Palestinian terror attack that killed 11 Israeli athletes.
The German-based sportswear company cast Hadid in ads for its 1972 Olympics-inspired SL72 shoes. The Associated Press reported.And the critics Including the State of Israel He opposed making Hadid “the face of their campaign.”
“The inclusion of a vociferously anti-Israel model that evokes this dark Olympics is either a major oversight or deliberate incitement.” American Jewish Committee Said.
Adidas apologized. Hadid was removed from the campaign.Hadid countered that if she had known about the terror attacks she “never would have taken part.”
Anti-Israel model Bella Hadid has come under fire for her Adidas ad campaign inspired by the 1972 Olympics. (Getty | Adobe Stock)
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“We are aware that connections have been made to a tragic historical event. This was entirely unintentional and we apologise for any upset or distress caused.” The company.
“I am shocked, upset and disappointed by the lack of care that has gone into this campaign. If I had known, I would not have participated in it wholeheartedly,” Hadid said. He said in an apology on Monday..
In 1972, Palestinian terrorists in Black September took Israeli athletes hostage and brutally murdered all 11 of them over the course of 20 hours. Details of the torture were made public for the first time. In the 2015 terrorist attack in Damascus, Israel, terrorists castrated weightlifter Yosef Romano, who tried to thwart the attack in its early stages. Forensic examinations of the bodies of other Israeli athletes revealed severe injuries from beatings, including broken bones.
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At the time, Israeli Prime Minister Golda Meir responded to the attack: Mossad’s secret retaliation operation The plot, named “Wrath of God,” involved tracking down and assassinating at least 11 targets believed to have been involved in planning or directing the Munich attacks.
“I was completely unaware of the historical connection to the brutal events of 1972,” Hadid added in her apology. “My team, Adidas and I should have done more research and been aware.”
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Pro-Palestinian demonstrators burn a US flag on Capitol Hill in Washington, US, on July 24, 2024, the day Israeli Prime Minister Benjamin Netanyahu addressed a joint session of Congress. (Reuters/Nathan Howard)
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IMG Models later said, “Associating the liberation of the Palestinian people with such a tragic attack… Palestine is not synonymous with terrorism and this campaign has unintentionally highlighted an event that does not represent us.”
Adidas said in a statement about the campaign for its SL72 shoes, “We made an unintentional error and we apologise for the campaign. We are correcting the campaign.”
When reached for comment from Hadid’s representatives, Adidas referred Fox News Digital to its previous statement.
The Associated Press contributed to this report.
