German car maker BMW has attempted to explain why it has not changed the logo on its Middle East-facing social media pages to the Pride Month rainbow-themed logo it uses on its main page.
BMW’s low-effort virtue signaling of using a multicolored version of the BMW logo is an official BMW X page, BMW South AfricaBMW Motorrad USAothers.
In a post about a new car, an anonymous X-user asked the car company why it doesn’t use the same rainbow logo for the Middle East. page.
“Why don’t you proudly display your logo and pride colors on posts about the Middle East?” the user asked.
BMW’s achievements Responded:
“This is well-established practice within the BMW Group and also takes into account market-specific legal regulations and country-specific cultural aspects.”
“It is at the discretion of our dealerships and independent sales agents whether or not to participate in centrally led communications.”
Surprisingly, the “established practice” BMW UK It was published on the company’s museum page and in Japan. page.
Still, BMW has changed the logo on its main page to Said This was the company’s “clear stance” on its views.
“In recognition of LGBTQ+ Pride Month, we have taken a clear stance and decided to change our logo across our international communication and marketing channels (on behalf of all BMW Group markets and brands) until the end of June.”
This movement Further justification BMW claims that its international pages are accessible from all over the world, sending a clear message: all other regional pages are, of course, also viewable worldwide.
“The international channel is accessible worldwide and allows the logo change to be displayed in all markets around the world,” BMW said. I have written.
BMW says that for pages without logos, independent dealers and their marketing teams opt out About specific campaigns and communication activities.
“As is customary with such communications and marketing efforts, it is at the discretion of our sales companies and independent distributors whether or not to participate in any centrally led communications and marketing campaigns.”
The German company’s response sparked a huge backlash from both ruling and opposition parties, with some readers expressing insult that BMW chose to support Gay Pride in only some regions, while others accused the company of being disingenuous.
“As a lesbian, please stop pretending to take a moral stance about my human rights being subject to market conditions. Put down the flag and sell your car.” – Annie O’Brien I have writtenA woman with 27,000 followers.
“So you’re only supporting LGBTQ+ human rights as long as you’re not offending customers in a country that doesn’t like LGBTQ+ rights. [gay] People? Another big account Responded.
A woman named Lucy Stone Explained BMW’s stance is an “opportunistic virtue signalling” but Adam Carter, a man I have written “I would probably respect BMW a lot more if they were honest and said, ‘We could potentially make more money with the Rainbow,'” he said.
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