Brooklyn’s first ‘winter village’ criticized for entry fee

Brooklyn’s New “Winter Village” Faces Backlash Over Admission Fees

Brooklyn’s first “winter village,” reminiscent of the holiday markets at Bryant Park and Union Square, is under fire due to vandalism and disputes over cover charges. Influencers and event planners are drawing attention to the fact that attendees must pay nearly $12 just to enter, contrasting sharply with the free admission offered at its Manhattan counterparts.

The Williamsburg Winter Village, set to open at BK Backyard Bar, will feature various food vendors, holiday stalls, and interactive activities. However, the entrance fee has sparked frustration among locals. One TikTok user expressed disbelief, noting, “There are so many other ‘winter villages’ where you don’t have to pay, so it’s a waste to spend more money to get into one. Cute idea, but pass.”

Another commenter added, “Please stop setting exorbitant prices for events that cater mostly to tourists. Tourists may shell out whatever it takes, but New Yorkers recognize when they’re being taken advantage of.”

Criticism has also been directed toward food influencer Rachel Brotman, known as The Carboholic, along with other organizers linked to the event, such as travel sites like Bucketlisters and the influencer agency Nue Mvmnt. This winter village is set to launch on December 5th.

Corporate sponsors for the site include notable brands like Coca-Cola and Kahlua x Dunkin, as well as high-end vendors such as Bread Bakery and pastry chef Daniel Carnell, alongside Gnocceria and Maury Rubin’s chocolate creations from City Bakery.

Interestingly, some locals have pointed out that the village is not even situated in Williamsburg but rather in Greenpoint, which sits further north above McCarren Park’s border. “I think it’s cool for a certain demographic, but it’s not my vibe,” Greenpoint resident Madeline Pagerowski, 31, remarked. She reflected on how the area used to be more authentic but now appears to cater to influencer culture and a broader audience.

“Twelve dollars feels like too much just to browse,” Alison, another local resident aged 25, said, mentioning that the entrance fee combined with pricey holiday treats adds up quickly. “I’m not interested in paying $12 just to walk around. They’re already taking our money.”