Bud Light has removed its beer goggles.
The mega brand learned a few lessons from its expensive Dylan Mulvaney experiment, one of which is that fake women don't sell beer.
In an effort to move past the ensuing boycott, Bud Light hired comedian Shane Gillis to star in a commercial that harkened back to the campaign that made the company famous.
Anheuser-Busch, owner of Bud Light, said of the partnership with Gillis:
Bud Light and football go hand in hand. From tailgating to cheering in the stands to drinking with friends at the bar, Bud Light is here for fans 21 and over on game day. Now, to inspire college football fans across the country, Bud Light is introducing a new campaign in partnership with actor and comedian Shane Gillis. Gillis stars and co-writes the show with longtime comedy partner John McKeever, who is also overseeing new content that will roll out throughout the college football season.
“Bud Light is back. UFC. Shane Gillis. Let's go!”
title”Dean's OfficeThe ad, titled “What's the Big Picture?”, depicts a star football player being summoned to his university for suspected plagiarism, and the dean offering him a glass of Bud Light if he confesses.
As soon as he goes along with the demands, the football coach (Gillis) interjects, confesses an embarrassing secret of his own and demands a reward.
Soon everyone, including the dean, confesses: they'll do anything for a precious Bud Light.
The new beer ad was co-written by Gillis and his longtime comedy partner John McKeever. The commercial also features Steve Gerben, who co-stars with Gillis on the sitcom “Tires.”
“I love football and beer, especially Bud Light, and I enjoyed working with McKeever and Steve on this ad,” Gillis said of the ad.
The commercial began airing during college football games on NBC, ABC and ESPN on August 31.
In the wake of the Dylan Mulvaney fiasco, Bud Light fell from the top of sales to third place, and parent company Anheuser-Busch InBev lost about $1.4 billion Sales have increased since the transgender activist controversy.
Alyssa Heinerscheid, vice president of marketing for the ill-fated Mulvaney campaign, said the bizarre spokesman was chosen to correct the brand's “sorority-style, outdated humor.”
“And we were hit with the aftereffects of this, which is that Bud Light was a kind of frat-boy, outdated brand of humor, so it was really important for us to take a different approach,” Heinerscheid declared before the transition.
Despite many celebrities ditching Bud Light following Dylan Mulvaney's boycott, Gillis continued to drink the controversial beer brand.
“Bud Light is back with UFC and Shane Gillis. Let's go! Good move,” Joe Rogan said on his blog. Podcasts“Look, I'm so happy. It made so much sense. You never let them go. You never abandoned them,” Logan told Gillis. “In the midst of all this madness, you never abandoned them. Kid Rock is repeating that.”
Logan pitched the idea of Gillis becoming the new spokesman for Bud Light to episode The Joe Rogan Experience will be held in May 2023.
Bud Light officially launches in March Beer sponsor UFC's.
The popular stand-up comedian has been on a winning streak since being fired from “Saturday Night Live” in 2019. Gillis was fired from “SNL” just four days after being hired after he reportedly made racist comments during an episode of his show, “Saturday Night Live.”Matt & Shane's Secret Podcast”
The talented comedian has garnered over 31 million views on YouTube with his first comedy special, “Shane Gillis: Live from Austin,” which he self-financed. His comedy special, “Shane Gillis: Beautiful Dogs,” is Top 10 The comedy series, Tires, which Gillis will write, is scheduled to air on Netflix in 2023. Second most common I watched the show back in May and it's already been renewed for a second season.
Gillis stars in the online comedy skit show “Gillie and Keeves.” “Matt & Shane's Secret Podcast” is Most Popular Podcast on Patreon. Despite being fired from “SNL,” Gillis hosted “Saturday Night Live” in February and just wrapped a successful stand-up tour sponsored by Bud Light.
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