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Bud Light remains drag on parent company as Dylan Mulvaney hit lingers

Anheuser-Busch InBev beat revenue expectations in fourth-quarter and full-year 2023 results released Thursday. But nearly a year after forming a controversial partnership with transgender influencer Dylan Mulvaney, the global beer giant continues to struggle with boycotts against its Bud Light brand in the United States. continues to receive.

AB reported that sales rose 7.8% last year, a record high, but acknowledged that “full growth potential was constrained by the performance of our US operations.”

A Bud Light can sits in a cooler in the Oriole Park concourse at Camden Yards during a game between the Baltimore Orioles and the Minnesota Twins on June 30, 2023 in Baltimore. (Rob Carr/Getty Images/Getty Images)

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bud Anhauser-Busch InBev 60.37 -2.08 -3.33%

The company said its revenue in the U.S. market fell 9.5% in 2023 and 17.3% in the fourth quarter, adding, “Retail sales (STR) decreased 12.1% primarily due to lower Bud Light sales volume. ” he said.

U.S. sales volumes were also lower than expected, dropping 15.3% in the fourth quarter.

How Target, Bud Light alienated loyal customers in 2023

Bud Light’s sales began to decline in the U.S. in April 2023, not long after the brand created and sent custom beer cans to Mulvaney to commemorate “365 Days of Girlhood.”

Dylan Mulvaney drinks Bud Light beer

Bud Light faced intense backlash from longtime customers last year over a promotion featuring transgender activist Dylan Mulvaney. (Instagram/Fox News/Fox News)

According to this move and comments from Bud Light’s then-vice president of marketing, Alyssa Heinerscheidt, she “cheating” and “indifference” A boycott movement took hold as conservative influencers and celebrities called for the brand to be removed.

Bud Light parent company Anheuser-Busch and the Teamsters reach agreement just before contract expiration date

Bud Light fell from its long reign as America’s best-selling beer last year, losing its spot to Constellation brand’s Modera Especial.

Modelo Especial Beer Bottles 6 Pack

Modelo Especial beer lined up in Brooklyn, New York on November 23, 2021. (Gabby Jones/Bloomberg via Getty Images/Getty Images)

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STZ Constellation Brands Co., Ltd. 248.52 +1.08 +0.44%

Constellation Brands Co., Ltd.

Since the boycott, AB has tried to rehabilitate Bud Light’s image, but with limited success.

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In recent months, the company has announced new partnerships with the UFC and the Olympics, super bowl ad Emphasis on patriotism and humor.

Reuters contributed to this report.

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