The plans of a San Francisco AI insurance startup to launch 100 round-the-clock cafes selling snacks and smoothies seem to be on hold. This comes just after one of its executives went viral for sharing a detailed list of demands for her future husband.
Last week, the company, Corgi, announced the dismissal of Trevor Owens, the head of cafe expansion, among others, due to a change in direction, as noted in an email reported by the San Francisco Business Times.
One of the cafes in San Francisco reportedly faced closure after the Department of Public Health found it lacked a valid health permit. Complaints from online reviewers also highlighted issues, describing the location as “smelly” and not well-maintained, with malfunctioning facilities.
A representative from Corgi attributed the permit troubles to “an administrative issue.” The startup, valued at $4 billion during the AI boom, viewed these cafes as a unique marketing approach targeting tech founders and venture capitalists who often work late hours.
The situation escalated further when Brooke LeBlanc, Corgi’s “head of community,” faced backlash for her very specific list of non-negotiables regarding a potential partner. Among her requirements were that he be between 35 and 42 years old, “healthy masculine,” intelligent, funny, hardworking, and preferably childless but wanting kids.
LeBlanc also specified wanting someone who is “on the healing path,” enjoys therapy and retreats, and is also “fit and sober.” Despite the criticism, she claimed to have found five potential matches who fit her criteria.
While LeBlanc has since deleted her X account, Corgi confirmed that she remains with the company. In his communications, Owens reflected on the changes in strategy and the disruption they caused, despite Corgi previously indicating their intention to reach the 100-cafe goal.
Just a few weeks ago, the company had approved leases for 16 cafes in San Francisco, but the startup has reportedly backed out of a deal it was close to finalizing. Neither Corgi nor Newmark agents responded to inquiries from the media.
In Owens’ email, he noted that leadership had actively affirmed their desire to hit the cafe target, explaining that the initial cafe had generated significant community engagement and brand visibility at a relatively low cost. However, last month, Corgi froze new lease signings while still expecting him to continue discussions.
Corgi, founded by Nico Laqua and Emily Yuan, has secured over $430 million in funding and achieved a $4 billion valuation.
