Callaway Parts Ways with Good Good Golf Amid Controversy

Callaway Golf has ended its relationship with Good Good Golf after both brands faced criticism over a viral advertisement that many interpreted as promoting violence against women.

This backlash emerged last weekend when a video intended to be humorous instead triggered a wave of outrage.

Following the incident, Callaway issued a statement saying, “In recent days, we have listened and reflected deeply on the hurt and disappointment caused by the video we reposted. We heard from individuals who shared personal experiences related to violence against women, and their stories were powerful reminders that this issue touches the lives of far too many people. Undoubtedly, violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment.”

The ad in question featured professional golfer Garrett Clark tackling fellow golfer Alexi Mietowski after she reached for his Callaway driver. Clark’s line, “No, NOT touch my new driver,” while humorous to some, did not elicit the intended laughter.

As a result, instead of engagement, the video sparked calls for boycotts and prompted accusations of promoting violence towards women.

In light of the outcry, Callaway acknowledged that its content review process was lacking and committed to donating $1 million to support organizations that work to prevent violence against women and provide resources to survivors.

“These actions do not undo the harm caused or excuse our role in it,” the statement continued, extending an apology to all who felt hurt, disappointed, or offended by the advertisement.

“One of Callaway Golf’s core values is to be a positive influence, both in the game of golf and in our communities. We are further strengthening our commitment to these initiatives, and this will be an ongoing focus in our company. We are committed to learning from this incident and helping ensure that golf is a place where everyone feels respected, valued, and welcome,” the company emphasized.

Meanwhile, Good Good Golf responded with a lengthy video to clarify the situation and express remorse. In his video, Clark took responsibility, stating that the company “messed up” by endorsing a distasteful ad. He added that he hopes people can forgive both himself and Good Good for their involvement, emphasizing the aspiration to promote women’s golf as a significant goal moving forward.