Kellogg Co. is facing further backlash amid a mass boycott of its products after one of its shareholders publicly demanded accountability for “hazardous additives” in its products. .
Jason Karp, founder of the health food company HumanCo and an investor in Kellogg’s, has teamed up with celebrity attorney Alex Spiro to warn cereal manufacturers of harmful artificial products such as Red 40, Yellow 6, and Blue 1. The same goes for dyes.” As a preservative BHT. ”
In conjunction with the activist letter he submitted to Spiro against Kellogg, Karp said in a statement on We must do the right thing.”
When companies intentionally harm children to make a few extra bucks, we have to stand up and do the right thing.
As a concerned father and citizen, I work with serious lawyers on serious issues.
Today I submitted a letter to activists to Alex Spiro… pic.twitter.com/pwi5ljwrFc
— Jason H. Karp (@humankarp) March 14, 2024
Thursday’s letter demands the company “cease its unethical practice of selling inferior and more harmful versions of its products to America’s children.”
Karp noted that countries such as Canada, Japan and the United Kingdom have completely banned certain additives in U.S. Kellogg products. In EU countries, food companies “must place warning labels on products containing these ingredients that say ‘may have an adverse effect on children’s activity and alertness,'” the investors wrote.
“Kellogg knows that these artificial additives can harm children,” Karp said, adding that the dyes can cause organ damage, cancer, birth defects, allergic reactions, and cancer in children. He cited a study by the Center for Science in the Public Interest that found that it could cause behavioral problems.
Mr. Spiro of Quinn Emanuel Urquhart & Sullivan has previously worked with X owner Elon Musk, rock star Mick Jagger, rapper Jay-Z, and famous tennis player Naomi Osaka. acts as an agent.
“As a minimum first step, Kellogg must reinstate and immediately implement its commitment to remove artificial dyes from its products,” he and Karp wrote in their letter.
During a 2015 earnings call with investors, the company pledged to remove all artificial colors and flavors from its cereals by the end of 2018. However, U.S. products such as Froot Loops and Baby Shark cereal for children still contain artificial colors and flavors. they.
curry meansformer “lobbyist for major food and pharmaceutical companies” Said of new york post “This letter will open their hearts.” [Kellogg] Until the lawsuit. ”
“They were willfully negligent,” he said, claiming that the ingredients in the products “are linked to obesity in adults and teens, and prediabetes rates in high school students.”[ing] Mental health disorders. ”
The company has recently been in the spotlight for promoting “dinner cereals” as the food inflation crisis affects American households.
In one controversial ad, mascots Tony the Tiger and Sam the toucan “encourage children to eat cereal containing known toxic ingredients for dinner,” Means said.
Kellogg’s is running an ad featuring Tony the Tiger and Sam the Toucan encouraging children to eat cereal containing known toxic ingredients for dinner.
sufficient!
Today, the coalition is led by: @Human Carp + Alex Spiro (@Eron Musk(litigator) is launching an activist campaign to force change. 👇 pic.twitter.com/hSpVZLQTz1
— Calley Means (@calleymeans) March 14, 2024
Calls to boycott the company began trending on social media after billionaire CEO Gary Pilnick’s comments. boasted In a recent CNBC interview, he said, “The cereal category has always been very affordable and tends to be the destination of choice when consumers are under pressure.”
“Some of the things we do are messaging, first of all,” Pilnick continued. “We need to reach where the consumer is, where we’re advertising about dinner cereal.”
“When you think about the cost of cereal for a family to buy versus what they would otherwise pay for cereal, it would be much more affordable,” Pilnick added.
Breakfast food companies advertisement According to a report from Breitbart News, the concept of cereal for dinner will not be available until the summer of 2022, when inflation reached its highest level in 40 years.
