Wendy’s is preparing to try out a surge pricing model in 2025, but some customers say they aren’t very happy with it.
This model means that the prices of restaurant menu items go up and down throughout the day depending on demand. new york post report Monday.
So hungry customers, already struggling under the weight of inflation, are likely to pay more for their meals during the lunch and dinner rushes.
of post Article continues:
Wendy’s CEO Kirk Tanner announced the new system on a conference call with investors, allowing the Ohio-based company to update prices in real time without incurring additional overhead. He said he would invest $20 million in high-tech menu boards.
“As we continue to demonstrate the benefits of this technology in the restaurants we operate, franchisee interest in digital menu boards will continue to grow, supporting system-wide sales and profit growth,” said Tanner, who took over as principal earlier this month. You should do it,” he said.
People I’ve talked to recently today A program about the issue shocked when they heard the news. One man said he didn’t believe customers would pay more for the same item when they could get it for less.
“It depends on how customers react,” one expert told reporters. If the customer agrees to it, more will be shown. And if Wendy’s test doesn’t work for some reason, we might not see it as often anymore. ”
Restaurant representatives did not say how much prices could go up or down. post said the article. Wendy’s reportedly became the most expensive fast food restaurant in the United States after inflation increased costs by 35% from 2022 to 2023.
A customer called talked Fox 5 New York didn’t seem happy with the plan.
“If the price stays the same, that’s great. But would you change the price? That’s not fair,” one woman told the magazine.
According to Breitbart News, Wendy’s started using Google-powered AI to take orders in its drive-thru lanes in December.
“The company claims its AI system will do more than just take orders, it will also ‘deliver a personalized and responsive experience for every customer,'” the report said.
