Mason Smith, a dad from Oregon, aims to tackle one do-it-yourself project at a time, sharing his journey online.
Known as “Dad’s Social” across various platforms, he has quickly attracted a following of over 12 million people by posting short clips of engaging and inventive projects aimed at his family and community.
His recent standout projects have gone viral, featuring a trampoline in the ground, a camper van for kids, a “Polar Express” float for Christmas parades, and refurbishments to a local elementary school basketball court.
Smith, reflecting on the challenges of the digital world, noted, “The internet can really be a dark place, and I think there’s a lot of negativity.” He hopes his content brings some light and positivity to those who see it.
Initially, he started sharing moments from “Daddy Daughter Saturday,” but then his DIY projects really took off, helping him grow his audience. Thanks to this popularity, he’s been able to give back, fixing up trucks, renovating sports courts, and even sprucing up school cafeterias.
While big renovations often get attention, his creative family activities, like unique birthday ideas and “date night” videos, are also a hit. For instance, videos showcasing his wife’s birthday jewelry project and a Disney-themed pancake for his daughter each drew nearly 5 million views.
Ultimately, he wants his children to have joyful memories and a sense of love from their dad. “More than anything, I want my kids to have the best childhood possible,” he expressed.
Smith aims to inspire other parents to share their creativity and create happy moments without feeling pressured to execute elaborate plans. “It’s about making small improvements, one project at a time,” he said.
He underscores that the little things, like pancakes shaped like Mickey Mouse or movie nights in the backyard, can create lasting memories for kids. “Your children won’t forget those experiences,” he added, emphasizing the importance of family time.
Some of his larger projects can take several days to complete, even though the videos usually condense the whole process into under a minute. He acknowledges that not every parent has the same resources or time to replicate these ideas. Smith hopes that even small efforts can inspire others to make a positive impact.
With a heart full of gratitude, he values the connections he’s made through his platform. “I don’t take the opportunities for granted,” he said, thanking everyone who engages with his content. “I know life can be tough.”
Be sure to catch Mason Smith in an interview on “Fox & Friends” this coming Monday.
