Dave Portnoy, founder of Barstool Sports, knows one or two things about podcasts and now thinks the industry is “super-convolutional,” so being “fast and different” is a key element of success.
“We had all the podcasts, but we came through our doors in the sun. We were early for a lot of them,” Portnoy told Fox News Digital.
Certainly, Barstool produces podcasts for people of all life, including highly popular sports titles such as “Pardon My Take” and “Spittin Chicklet” which are women-centered pop culture brands such as “Chick.”
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Dave Portnoy, founder of Barstool Sports, has launched several successful podcasts in a “super-folded” space. (Dave Portnoy Show with Eddie & co/youtube)
Barstool has almost every podcast, and “Macro Dosing” allows hosts to explore conspiracy theories, “Yak” and “KFC Radio.” Sports, etc. Barstool also produces a lot of comedy and gambling podcasts, and Portnoy will co-host “The Named Show.”
Barstool also has a podcast,” Taylor Watch is dedicated to Taylor Swift News.
Portnoy considers the recipe for success to be extremely easy.
“We're doing a podcast, whether it's interesting, connected, honest, authentic, or whatever, whether it's done before,” he said. “Reliability with the audience.”
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Dave Portnoy believes that “reliability with the audience” is the key to success. (Stacy Revere/Getty Images)
One of Barstool's most successful podcasts was “Call Her Daddy,” the sex-themed product first hosted by Alexandra Cooper and Sofia Franklyn. The co-hosts eventually went separate ways, with Cooper emerging as one of the most influential voices in all media.
Cooper led the “Cole Her Dad” brand to Spotify for a multi-million dollar deal and jumped at SiriusXM for a massive payday reportedly landing $125 million over three years in 2024.
Cooper signed influencer Alix Earl – recently became the first digital cover star in a sports illustration swimsuit – has become her creepy network, but variety Reported last month The splitting of female influencers and going their separate ways. Portnoy finds himself caught in a trial when he posted a video of himself playingly rocking a noon can superimposed on an image showing him calling Earl.
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Alex Cooper, Dave Portnoy, Alix Earl.
Many suspicious bar stools were set up to sign Earl, but Portnoy says he was actually laughing at Cooper.
“It was a joke,” Portnoy said.
“I knew Alix Earl before she became huge, and obviously Alex worked for me. I still have a good relationship with her, but she made the same exact video as Grace.
“The barstool model is to find unknown people and then make them bigger. When they're already big – what happens with Alex and Alix. [for]? ” And vice versa, Portnoy said.
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