Democratic Congressional Campaign Committee (DCCC) announces $35 million in campaign investments targeting Black, Latino, Asian American, and Native Hawaiian/Pacific Islander voters ahead of elections later this year did.
It comes at a time when Democrats, including President Biden, are losing support with this powerful group of voters.
In a press release, DCCC announced a historic eight-figure investment called “POWER – Persuade.” sort out. welcome. educate. Reach – The People, AANHPI, aimed at persuading and mobilizing Black and Latino voters. Axios reports that the DCCC's campaign spending totaled a whopping $35 million, an increase of $5 million over what the commission spent during the previous election cycle.
The DCCC said it is engaging communities of color to help retake the House, which currently has more Republicans than Democrats.
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Incoming DCCC Chairwoman Rep. Susan DelBene (D-Wash.), incoming House Democratic Leader Rep. Hakeem Jeffries (D-Dennis) and incoming House Democratic Leader Rep. Katherine Clark (Mass.) speak at a press conference. On Wednesday, December 21, 2022, the DCCC announced House Democrats' efforts to regain the majority in 2024. (Bill Clark/CQ-Roll Call, Inc, via Getty Images)
Campaign funds will go toward research and voting, paid media, district organizing, voter protection and education, and blocking misinformation that could confuse or distract voters of color.
“Democrats are committed to bringing responsible governance back to the House of Representatives so we can continue our important work to lower costs, protect and expand health care, and deliver services to our constituents,” said DCCC Chairwoman Susan DelBene. . “We know that voters of color are important to the Democratic coalition, and DCCC’s investment reinforces our commitment to continuing to engage communities of color on issues they care about. I'm emphasizing it.”
The commission said it will use “qualitative and quantitative” research to connect with communities of color and help address their priorities.
One of the ways the commission plans to reach out to communities is through “culturally competent and resonant” media paid for with its funds, through creative and locally tailored messages across a variety of media. The purpose is to persuade and mobilize voters.
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DULUTH, GA – OCTOBER 17: Sen. Raphael Warnock (D-GA) meets with community members and goes to vote during the first day of early voting on October 17, 2022 in Duluth, Georgia. Flags with the word “vote” on them were waved as people were urged to do so. (Megan Varner/Getty Images)
Messages will also be distributed across the various platforms where the community responds the most and will be available in English, Korean, Mandarin, Spanish, Spanglish, and Vietnamese.
The DCCC did not immediately respond to Fox News Digital's inquiries about the campaign.
The commission also said it plans to track and counter misinformation spread on social and traditional media that could deter people of color from voting through an online hub called “In It Together.” Ta.
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DCCC spokesperson Chris Taylor said the electoral commission was “proud to have a strong union that protects workers.” (Sarah Silbiger/Getty Images)
The group said the hub will highlight the accomplishments of House Democrats while providing content and resources that can be shared with family and friends to resist “false narratives.”
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“The DCCC is making a historic investment in persuading and engaging voters of color, who are critical to Democrats' path to taking back the House,” said Maria Fernanda Zacarias, director of national engagement at the DCCC. . “Through our in-district organizing staff and based on thorough research and polling, we are committed to delivering culturally inclusive and resonant content to voters of color, including on television, digital, print, mail, and radio. We know how important it is to continue our work. The People builds on DCCC's previous engagement cycles with communities of color to explore how Democrats are reaching out to workers. We’re telling them about the contributions they’re making and the dangers the Republican Party poses to our fundamental rights.”
