A new trend of being “modest” is taking TikTok by storm, with the lifestyle trend making people more cautious about how they present themselves.
Living a modest lifestyle means living modestly, according to some content creators. The term has gone viral, with more than 122,000 videos on TikTok including the hashtag #demure.
Jules Lebron is a Chicago, Illinois-based TikTok creator whose explainer videos have garnered over 23 million views. In them, Lebron tries to illustrate what it means to “act modestly.”
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“You know how I did my makeup for work? It was very subtle, very careful,” LeBron said.
She continued, “When I go to work, I don’t look like a clown. I don’t overdo it. I’m very careful when I’m at work.”
What’s the new “modest” trend? TikTok users are sharing their thoughts on how calm, modest and thoughtful behavior is spreading across the internet. (iStock)
According to Merriam-Webster, the term “demure” means “modest” and “modest.”
TikTok users Many people said they love using the term and offered their opinions on the viral personality trend.
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“I can’t help but keep saying, ‘So humble and so caring,'” one user commented.
Another user commented: “I love this and I don’t know why…”
In a viral TikTok video, Chicago native Jules Lebron (not pictured) said that keeping calm at the airport is very “modest.” (iStock)
Another person gave an example of their modest personality: “Today, I picked up the straw in my drink and said to myself, ‘I’m so modest.'”
Another user seemed confused, commenting: “I’ve been wondering all day if this is serious or a joke. Not very subtle or caring about me.”
In another TikTok video, LeBron revealed how to behave classy while at the airport.
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“Do you see the way I walk through the airport? I’m not so much like the other girls. I get to the gate, I get on the plane. I’m very pretty and modest.”
Other creators offered even more examples of how a person can be modest.
Georgia-based content creator Campbell Puckett shared her take on the trend in a TikTok video that has been viewed more than 3 million times.
Campbell Puckett (right), a content creator from Georgia, shared her idea of ”modest” behavior in a recent TikTok video with her husband, Jett Puckett (left). (Cindy Ord/Getty Images/Tory Burch)
In the video, Puckett is seen slicing an almond croissant with a fork and knife, which he describes as a “classy” way of doing it.
“Do you know how I eat this? I’m very humble. I’m very quiet. I’m very cute,” she said.
“I’m not a messy person,” she added. “I hate crumbs.”
According to TikTok users, behaving “low key” means living a thoughtful, quiet and demure life. (iStock)
Zach Jelks, a content creator who posts on TikTok under the handle @undos, has also spoken to his 6 million followers about staying low-key, with one video in particular in which he talked about ordering low-key Chipotle garnering more than 3 million views.
“Can you see that I can eat my Chipotle bowl? Can you see that I can see what’s in the bowl?” he asked.
Jelks noted that he didn’t ask for sour cream on the side of his bowl instead of on top, and that he only bought a small bag of chips, which he said were examples of modesty.
Fox News Digital has reached out to LeBron, Puckett and Jelks for comment.
TikTok users have been talking about how they live a low-key lifestyle, which some say is evident when they order food or walk through an airport. (iStock)
The social media trend came on the heels of the popularity of “Brat Summer,” a term coined by singer Charli XCX.
In a TikTok video posted to her personal account, Charli XCX said that a “Brat Summer” is “a girl who’s a little bit messy and likes to party.”
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She continued, “I may do stupid things sometimes, but [someone] She’s feeling herself, but at the same time… she’s probably having a mental breakdown.”
The pop star also described the man as “honest, forthright and mercurial.”
Vice President Kamala Harris’ presidential campaign has banked on the “brat” meme, which has become an internet rage and captured the attention of Gen Z. But as Fox News Digital previously reported, the unconventional campaign tactic is unfamiliar to older voters, many of whom are unsure what “brat” even means.
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In July, hours after President Joe Biden gave up his reelection bid and endorsed Harris, Charlie XCX tweeted “Kamala is a brat,” and the campaign’s X account capitalized on the “brat” phenomenon.
The account’s cover photo was changed to the lime color used on Charli XCX’s album cover, and the word “Brat” was replaced with “Kamala HQ.”
“She’s kind of built her brand around brat culture in particular and in general.”
“It’s a tool, and like any tool, she’s using it for her benefit and it will continue to be used against her,” Eric Dahan, California-based founder of Mighty Joy, which helps commerce-focused brands turn social communities into sales, told Fox News Digital.
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“She takes a lot of the teasing and laughs it off. [and] Although she passes it off as just a personality trait, she seems to have built her brand around it, particularly through brat culture in general.”
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Dahan also said older Americans are scratching their heads about what the word “brat” means in reference to the U.S. president.
Fox News Digital’s Kendall Teets contributed to this report.
