Diddy's daughters to start a clothing brand while their dad is in jail

Diddy’s Twin Daughters Launch Fashion Brand Amid Family Challenges

Being a Nepobaby can have its drawbacks sometimes. According to Page Six, Diddy’s 19-year-old twin daughters, Jesse and Delilah Combs, are embarking on a fashion venture, even as their lives face challenges.

Despite the circumstances, the twins seem determined to leverage their father’s fame while distancing their brand from his controversial reputation.

“His press is his press and our press is our press. Our journey is different. We’re trying to stay positive and focused on what we’re building,” D’Lilla mentioned.

Meanwhile, their father, Sean John, is currently serving a 50-month sentence at FCI Fort Dix for two counts related to prostitution. From prison, he claims to be mentoring individuals in the fashion industry.

The sisters say the inspiration for their street/casual line, 12TWINTY1, started before their father’s arrest in 2024, and they’ve been honing the concept since graduating from high school last year.

“We’ve been planning this for about three years,” Jesse shared. “We’ve loved fashion since we were little.”

Delilah added that their father always had a unique sense of style. Their deceased mother, the late model Kim Porter, also inspired their journey, as she provided them guidance when launching her own fashion brand.

“He’s so proud of us,” Jesse said, noting how they often sought his advice.

Kim Porter passed away from a severe lung infection in 2018 at the age of 47. Diddy has seven children, but Jesse and Delilah are his only daughters with Porter, alongside their brother Christian “King” Combs.

Their inaugural drop, dubbed 777, reflects their family ties. The name stems from the twins being born seven minutes apart, and the number 7 was Porter’s favorite, resonating with their father.