The NYC Art Scene Goes Underground
The art scene in New York City seems to be finding its way back underground, quite literally. With many of the city’s iconic features like newsstands, barbershops, and vintage shops shutting down, the MTA is stepping in to breathe new life into these spaces through creative installations.
This initiative is dubbed the free unit activation program. The goal? To transform subway stations into more inviting and imaginative areas for commuters.
Mira Atherton, who is the senior manager at MTA Construction Development, shared that many of these spaces weren’t suitable for traditional rentals. “They’re often in older stations, have quirky shapes, and can be really small. Plus, utilities are a concern; a lot of them lack essential water or waste lines,” she explained. “Sometimes they’re located in areas with low foot traffic.”
By enhancing these neglected corners, Atherton noted that the agency aims to inspire riders and offer affordable spaces for artists and nonprofits that often struggle to secure locations.
Since launching in 2023, the MTA’s Real Estate Initiative has already seen 12 activations and eight events take place.
Dino Store Takes Center Stage
Take, for example, Rex’s Dino Store at the Grand Army Plaza metro station in Brooklyn. This quirky location, under the watchful eye of a 7-foot T-Rex, offers a variety of prehistoric-themed products, from parodies of familiar publications to whimsical dino-themed items.
“It’s a bodega for dinosaurs,” co-founder Akiba Leffert described, capturing the playful spirit of the store. “We were just playing around with the idea of an incredibly old newsstand, and the concept started to take shape on its own.” Building the store took over a year, and it was done with fire safety measures in mind, ensuring it was appropriately secured behind protective glass.
Sound Booth for Subway Performers
Meanwhile, subway platforms can often feel like a chaotic space for performers, but there’s some relief through the Sound Booth. Located at the Museum of Natural History stop, this initiative offers local musicians a safer spot to play.
“It’s great because it’s close to the ticket office and the turnstile,” said Barbara Anderson, who oversees the project. The Sound Booth, which features sound equipment and murals inspired by music legends, has quickly become popular, drawing in over 50 artists since its opening last June.
A Quiet Refuge
For those seeking a moment of tranquility, the “Nympheas Rouge: Reflections of Spring” installation on the E-Train offers just that. Artist Kathleen Marie Ryan transformed a neglected newsstand into a serene space featuring stunning watermelon paintings and a reflective floor.
“I wanted to create a calming environment for commuters,” Ryan remarked, recalling feedback from tourists who found peace amid the urban rush. Interestingly, studies have shown that art installations in subway settings can alleviate stress and even depression.
A Nostalgic Tribute
In another corner of Brooklyn, the “Memories Matter” installation serves as a colorful homage to the neighborhood’s past, complete with historical photographs and community narratives. This project involved collaboration among residents and local organizations, showcasing a reflective glimpse into the area’s rich heritage.
Audio Art in the Subway
Lastly, at Chambers Street Metro Station, an installation called Chamber Hum aims to restore sonic balance. Using an array of experimental sounds inspired by Taos, New Mexico, it offers a unique auditory experience that can engage commuters’ senses.
This sound installation is active nearly all day, weaving through the clamor of subway life and adding another layer to the evolving art scene beneath the bustling city.





