Disney’s ABC Struggling to Sell Commercials for Oscars Broadcast Just Two Weeks Away

Disney’s ABC is reportedly struggling to sell commercials for the next broadcast of the Academy Awards ceremony, with ad space still available with just two weeks until the March 10th broadcast. Remaining.

The lack of advertiser interest comes amid growing public frustration with the Oscars and woke celebrities who have turned the once must-see event into a progressive podium.

Oscar ratings are still significantly down, despite a slight boost from last year’s Best Picture nominations top gun: maverick and Avatar: Water Path. Fewer than 19 million people watched ABC last year. At the Oscars 10 years ago, he drew more than 40 million viewers. In 1998, the show attracted more than 50 million viewers.

ABC is bringing back the virulently anti-conservative Jimmy Kimmel to host this year’s show. Kimmel has repeatedly used his late-night ABC show to poke fun at Trump supporters and conservatives.

Executives at Disney’s ABC are still working on commercial sales for the 96th Oscar Awards, seeking between $1.7 million and $2.2 million for a 30-second appearance at the event, according to people familiar with the negotiations. This was announced by three people involved. Said variety.

The situation is clearly as dire as media buyers say variety They believe ABC believes it may lower its bid.

By comparison, a similar commercial during CBS’ recent Super Bowl sold for $7 million.

The Oscars slump has advertisers fleeing.

Ad buyers spent about $117.4 million on the 2023 Oscars broadcast, according to Vivixx, which tracks ad spending. variety report. This represents a 15% decrease from $138.9 million in 2022.

ABC sold 70 ads in 2022, but only 51 in 2023, according to Vivixx data.

Overall TV advertising spending has taken a big hit thanks to the Biden administration, and households are cutting back on luxuries as essential goods and services such as food, energy, rent and insurance become more expensive.

The sharp decline in advertising is hurting the bottom line of Hollywood studios, which rely on network television and cable divisions for revenue growth. As a result, many people were laid off. Disney cut 7,000 jobs last year, and more budget cuts are planned.

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