Streaming broadcasters are starting to realize that after 70 years in business, old, tired, and decrepit broadcast networks may have figured out what’s going on.
And it all comes from streamers who are scared of “churn.”
“Churn” is a smart streaming consumer behavior. After binging everything you want to watch on one streaming service, you cancel that service and sign up for another. A savvy consumer can watch everything he wants to watch on all his streaming outlets for just one subscription fee over the course of a year.
What makes this possible is that streaming services currently drop entire TV seasons at once and leave them on the streaming site, so subscribers can watch full seasons whenever they want.
The problem is obvious. Subscribers watch the 10-episode show over a weekend instead of over two and a half months. If the show remains on the service permanently, subscribers can do the same at a later date.
That means there is no appointment TV on the streamer. Well, that has to change now that cable/satellite TV is obsolete and most streaming services are barely making any money. The original idea to eliminate “churn” was to spend billions of dollars producing (literally) hundreds of streaming shows. That didn’t work. It was a loss for those who canceled their subscriptions, as the production was so crappy that the shows that viewers enjoyed could be binge-watched in a matter of days.
Then there’s the reality that even as Disney+ and Netflix spend millions of dollars on premium series packed with expensive movie stars and special effects, it’s still the old standards that get the most streaming time. Law & Order, Suits, CSI, Grey’s Anatomy, NCIS, Chicago PD, Seinfeld, The Big Bang Theory, The Office,Such.
And the situation is now change:
From a business perspective, while streamers can satisfy some subscribers with long-standing procedures obtained from broadcast or cable, creating some of their own procedures is a good way to thwart such procedures. I also realize that it is wise to do so. Subscriber withdrawal. And these big-ticket orders don’t have to cost a fortune.
translation: Finally, more comfortable TV from streamers is on the way. This means an end to this woke, gay-for-all political crap that’s bankrupting studios.
And this includes: “This includes the adoption of TV commercials, which is why media such as Netflix and Amazon’s Prime Video will be participating in Upfront Week.”[.]”
translation: The vandals were wrong. People are happy to watch commercials, as they have done for decades, especially if there is a price drop.
Then there’s this.
[O]You might notice that some of the new shows the streamer introduces look a lot like those that have anchored broadcast lineups since the early days of television. Live event? Netflix is entering this space in a big way with specials like “The Greatest Roast of All Time: Tom Brady.” Mega sports sale? Amazon is hosting Thursday Night Football and is reportedly making big plays in the NBA.
translation: Appointment TV is coming to the streamer. Having a soccer match every Thursday night means soccer fans are stuck, at least during the season. Want to talk about the Tom Brady Roast at the office the next day? You should watch it tonight.
This is the future.
John Wells, the creator of ER, is truly a producer who ushered the procedural drama format into a new era. He and his fellow “ER” veteran R. Scott, his Gemmill, are taking what they did for broadcast 30 years ago and updating it for the streaming era with his upcoming Max series “The Pitt.” Masu. “The Pit,” produced through Warner Bros. TV, is a medical procedure starring “ER” alum Noah Wyle and was featured by Max in his 15th episode. The show is built to make economic sense, without box office giants demanding millions of dollars for an episode, or exorbitant prices. The show’s budget was around $5 million per episode, which is high by modern standards.
translation: Noah Wyle is a television star and an established television star (ER, Falling Skies), still much cheaper than movie stars. plus, the pit We won’t be dropping all 15 episodes at once. It’s a weekly series and “doesn’t cost $20 million for an episode with extensive special effects and all that.”
I hope you enjoy it Mr. Pitt, You cannot cancel for at least 4 months.
The question here is… after 15 weeks, will Max allow people to join right away and watch all the episodes, or will he remove it for a while?
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John Nolte’s first and last novel. borrowed time, winning five star rave From daily readers.You can read an excerpt here and a detailed review here.Also available in hard cover And even more Kindle and audio book.
