Recent data from multiple analytical companies has made a decision that Mark Zuckerberg has decided to reduce the “Fact Check” program on the left wing and the Silicon Valley giant DEI Initiative. It suggests that the boycott call of the platform has little effect on the user engagement.
Business insider Report Thousands of users will be leaving the company's platform after META has abolished the “fact check” by a biased third party and has announced that it will reduce diversity, equity, and inclusion (DEI) initiatives. It is said that it has been expressed. However, according to data from several market information companies, such boycott calls have not significantly affected user engagement on Meta's core platforms, such as Facebook and Instagram.
According to Apptopia, a market intelligence company, Facebook's Daily Active users (DAU) initially decreased by about 2 % from the previous year after the policy was changed. However, as the news that Tiktok could be banned in the United States emerged, this trend quickly reversed, and the user returned to the META platform. Instagram has experienced a stronger recovery, and on January 18, 19, and 20, DAU exceeded the level of the previous year.
Apptopia's researcher Vice President, Thomas Grant, said: “The number of data, especially the daily active user (DAU), tells you that all headings regarding Meta have begun to decrease after all of the changes made by Meta, but then the possibility of tiktok prohibition. The news changed that trend, and people began to be involved in Tiktok. [apps] More again. “
Interestingly, 36 % of the 1,346 American participants in CivicsCience supported Meta's decision to replace the facts with community notes, and 32 % opposed it. In particular, 53% of Z -generation users aged 18 to 24, and 53% supported this change.
According to the data of App Figures, the number of downloads of Facebook and Instagram in the United States has decreased slightly (8% and 5%), but from these platforms. The earned revenue increased in the same period. period. In the whole world, the number of downloads on Instagram increased by 5%, but Facebook has just increased by 1%.
According to Landy Nelson, Insight Officer of App Figures: “When I examined the download and earning data of the meta social app, I could not detect significant reductions or abnormal decreases. In fact, it had increased.”
Sensor Tower, another market intelligence company, has discovered that the user activity in the entire Meta app has been stable since the policy change. Only Instagram only reduced the weekly DAU for a short period of time shortly after the announcement, but recovered immediately the following week.
Despite the boycott call, the data suggests that a meta platform, which boasts more than 3 billion users around the world, is still well established. The possibility that Tiktok will be banned in the United States, such as an alternative short video platform, such as Instagram Reels, may have covered concerns about Meta's policy change.
read more Click here for business insider.
Lucas Nolan is a reporter of Britbert News, which covers the freedom of speech and online censorship.
