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EU Launches Antitrust Investigations into Apple, Google, Mark Zuckerberg’s Meta

The European Commission has launched five breach investigations into whether Apple, Google and Mark Zuckerberg’s Meta comply with the antitrust laws of the new Digital Markets Act (DMA).

The Verge report European Union antitrust chief Margrethe Vestager said she had expressed concern that the solutions proposed by the three tech giants may not be fully compliant with the DMA. “We will investigate companies’ compliance with the DMA to ensure an open and competitive digital market in Europe,” Vestager said.

Apple CEO Tim Cook looks down (Drew Angerer/Getty)

Google CEO Sundar Pichai looking down

Google CEO Sundar Pichai looking down (NurPhoto / Contributor/Getty)

The study will focus on various aspects of the company’s practices. As for Google and Apple, the European Commission will investigate anti-steering rules within their respective app stores and whether Google is self-prioritizing its own services in search engines. Apple’s browser selection screen for iOS will also come under scrutiny, along with Meta’s “payment or consent model” for ad targeting.

EU Commissioner Thierry Breton stressed the importance of compliance, saying: “I am not convinced that the solutions from Alphabet, Apple and Meta respect European obligations for a fairer and more open digital space for citizens and businesses.” ” he said. He added that if the investigation concludes that the DMA is not fully compliant, the gatekeepers could face hefty fines.

Under the DMA, the European Commission has the power to impose fines on companies of up to 10 percent of their global annual revenue for violations, and up to 20 percent for repeated violations. The investigation is expected to be completed within the next 12 months, after which the Commission will notify each gatekeeper of any necessary steps or actions the regulator plans to take to address the concerns.

The announcement comes in the wake of criticism from various parties regarding companies’ compliance with the DMA. Spotify called Apple’s compliance a “complete and utter travesty,” and Epic CEO Tim Sweeney called the changes “another example of bad compliance.” Meta’s “pay or consent model” has also been the subject of complaints from EU watchdogs.

In response to the investigation, representatives from Apple, Meta, Google, and Amazon defended their companies’ approaches to complying with the DMA and expressed their determination to work with the Commission to address any concerns.

read more Verge here.

Lucas Nolan is a reporter for Breitbart News, covering free speech and online censorship issues.

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