All new cars and trucks sold within the European Union and Northern Ireland from 6 July 2024 onwards will be equipped with a safety system that alerts drivers to speeding by beeping, vibrating and even slowing the vehicle to prevent car accidents. Equipped with technology is mandatory.
Although the UK has chosen not to mandate the use of Intelligent Speed Assistance (ISA) on its roads, the safety feature will continue to be installed in vehicles and drivers will be able to choose whether to enable the technology on a daily basis.
ISA technology uses a camera on the front of the vehicle to read speed limit signs. Information from road signs and GPS mapping data in your vehicle software helps you know the speed limit where your vehicle is driving.
If a driver violates the speed limit, ISA alerts the driver by beeping or vibrating the speed limit.
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Car speedometer speedometer needle. (Photo credit: Silas Stein/picture Alliance via Getty Images)
If the driver does not slow down, the technology takes over and reduces the vehicle’s speed to the established speed limit.
According to a report in the Telegraph, manufacturers such as Ford have been offering ISA as an option since 2015, and from 2022 all new cars in Europe will be required to have it.
The European Transport Safety Council estimates that ISA reduces crashes by 30% and fatalities by 20%.
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Berlin: A sign on the side of the A 114 motorway indicates a speed limit of 100 km/h and a symbol of the start of the motorway. (Photo credit: Soeren Stache/picture Alliance via Getty Images)
The technology can also help drivers avoid speeding tickets, according to the Safety Council’s website.
In a study, the University of Leeds said the introduction of ISA could reduce car accident injuries by 12% in the UK.
In 2018, the European Union moved to require vehicles to be equipped with ISA technology.
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It estimated at the time that 25,000 people die on the roads every year, adding that it was up to the EU to take action to reduce the number of deaths.





