Growing Trend of “Lookmaxing” Raises Concerns

Recently, Brian Kilmeade engaged experts to explore a new trend that’s capturing the interest of young men across the U.S., known as “lookmaxing.” This phenomenon centers on improving one’s physical appearance and confidence, and it typically branches into two categories: “softmaxing” and “hardmaxing.”

While the movement claims to promote self-improvement, there are significant concerns regarding safety and the psychological factors motivating these young “lookmaxers.”

Health Risks of Lookmaxing

Kilmeade outlined that this trend revolves around young men striving to “exceed their genetic potential.” The practices involved can range widely, from intricate skincare routines to more drastic cosmetic procedures.

Dr. Claire Wolinsky, a board-certified dermatologist, noted that the trend has been on the rise for over a year, citing practices like “meowing,” where young men manipulate their jawline using a specific tongue position. She quickly dismissed these methods as “clearly not based in science at all.”

Dr. Wolinsky suggested that male-centric beauty standards are being heavily shaped by digital platforms. She mentioned that many young people are starting to disregard traditional medical advice, opting instead to seek guidance online by observing their attractive peers and attempting to mimic their appearance.

This digital influence can lead to a situation where influencers, rather than medical professionals, set health and grooming standards for young men.

Mental Health Insights

Family therapist Tom Kersting expressed serious concerns about the mental health aspects of the lookmaxing movement. He questioned whether participants were engaging in “narcissistic behavior” or simply looking for validation from online strangers.

Kersting emphasized that true self-worth isn’t tied to social media metrics, stating, “Self-worth is how I feel about myself. It has nothing to do with how many likes or followers I get.”

While some facets of this trend may be harmless, the line between self-care and self-harm is becoming increasingly blurred. Dr. Wolinsky pointed out that good skincare and adequate sleep can be beneficial, but cautioned against “hard max” practices, including steroid use and early plastic surgery, which raise alarms for her both as a doctor and as a mother.

The conversation also touched on “boning,” a controversial practice where individuals reportedly use objects to alter their facial structure. Dr. Wolinsky warned of the dangers associated with such methods, explaining that harming oneself does not improve physical appearance.

Kersting suggested that the rise of lookmaxing might indicate a broader social crisis among young men who feel overlooked. When struggling to establish their identities, they might be turning to the internet for direction, though he cautioned that those influencing online may not have substantive insights to offer.