Atlanta Falcons Unveil New Logo, Sparks Controversy
The Falcons may be second-guessing their latest move.
On Wednesday, the franchise unveiled a new logo—a distinctive black falcon against a backdrop of red, white, black, and gold stripes—and set it as their profile picture on X. However, many fans promptly drew comparisons between the logo and imagery associated with Nazi Germany.
As a result, criticism poured in from NFL fans, who likened it to the eagle emblem used by Germany during World War II.
“I give this a nein/10,” one user noted on X.
Another fan quipped, “I wasn’t expecting to wake up and see that the Atlanta Falcons are gearing up to invade Poland.”
A third brought humor into it, stating, “I did Nazi this coming.”
Some fans even went so far as to create memes and images, swapping out the Nazi flag for the Falcons’ new logo, while one humorous edit featured Adolf Hitler wearing a Falcons hat.
In contrast, some supporters of the Falcons directed their focus back to on-field performance. “Can we get a profile pic of us winning a game?” one comment on the team’s Instagram post read.
Another added, “Go find us a cornerback, a linebacker, two tackles.”
Another fan lamented, “If we were actually a good team, these pics would be so much harder to criticize.”
By late Thursday afternoon, the Falcons had changed their X profile picture to a red helmet featuring a falcon, which they plan to wear during their upcoming game.
Currently, the Falcons hold a 2-4 record this season, placing them tied for second in the NFC South with the Saints, trailing only the Panthers, who are 3-2.
This Sunday, the Falcons will face the undefeated 49ers (6-0) at Mercedes-Benz Stadium at 1 p.m. ET.
On a related note, the team signed quarterback Andy Dalton on Monday after his release from the Eagles on October 9. He opted not to return to Philadelphia following Jalen Hurts’ complications with blood clots. To make room for Dalton, the Falcons let go of Cooper Rush.
Dalton now joins quarterbacks Michael Penix Jr., Tua Tagovailoa, and Jack Strand in Atlanta.
