Italian Farmers Take Action Against Overtourism in the Dolomites

Italian farmers are addressing the issues brought on by increasing tourist numbers in European cities, particularly in the northeastern mountain ranges. With influencers visiting the Dolomites, local farmers have set up turnstiles to manage the crowded areas.

Carlo Zanella, who leads the Alto Adige Alpine Club, noted that the turnstile “is working.” The initiative was launched in early July by farmers who own the land through which the road runs, allowing them to charge visitors about $5 for access to the scenic Val Gardena region.

Zanella expressed concern about the “big problems” facing local agriculture, mentioning how tourists often picnic and damage pastoral lands that farmers rely on for hay production. The Dolomiti Superski area has seen a staggering 4 million winter visitors in the 2024 season alone.

While some locals have embraced the increase in visitors, Zanella takes issue with influencers showcasing the region in a way he feels is misleading. “They only care about making money through advertisement,” he stated, reflecting a deep frustration with how their beloved landscape is portrayed.

The influx of tourists has noticeably impacted areas like Belluno, where arrivals rose by 11% between 2019 and 2023. In light of ongoing discussions among local authorities regarding tourism management, no definitive measures have been established yet, but it’s clear that a concerted effort is needed.

Ultimately, Zanella believes shifting the focus towards lesser-known, equally stunning destinations might help alleviate the pressure on the Dolomites. “There are other even more beautiful places to visit,” he advocated, indicating a desire for a more balanced approach to tourism in the region.