Coco Chanel once remarked, “To be irreplaceable, one must always be different.” While she meant this in the context of fashion, her words took on a sinister twist during World War II. The fashion icons had to navigate a complex landscape, often forming relationships with the German elite to secure safety, social standing, and business ventures in Nazi-occupied France.
Recently, Glenbeck shared insights after returning from a European vacation. He noted that some people might not see Chanel as particularly shifty.
Most designers at the time were distancing themselves from the market, yet Chanel took a different route. After securing herself a stay at the Ritz, she famously suggested designing dresses for Nazi spouses, having even engaged with several Nazis, including Hans Günser von Dinklez, a German intelligence officer who provided her with protection and leverage.
Chanel even booted a Jewish family from their partnership in funding the iconic Chanel No. 5 perfume, although by then they had transferred ownership.
“So, is it fair to label her a Nazi spy?” Stu inquired.
“Absolutely,” Glenn replied, affirming the label.
But if her ties to the Nazis were common knowledge in France, how did her brand manage to still thrive today? The answer lies primarily with the American public.
After the war, witnessing the execution of her Nazi partner, Chanel fled to Switzerland. She attempted to stage a couture comeback in France, but was rejected due to her associations with the Nazis.
However, Vogue America, the same publication behind the Met Gala’s inception in 1948, decided to rehabilitate her image. They presented a new collection, introducing the concept of “The Little Black Dress,” which has since become essential in women’s wardrobes. Chanel’s brand experienced a remarkable resurgence.
“When Vogue Magazine publishes something, it’s curious—does anyone really think it’s going to explore Chanel’s Nazi affiliations? Probably not,” Glenn quipped.
Tune into the episode that dissects Coco Chanel’s Nazi connections, alongside the story of another French designer hailed as a war hero.
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