Hmm! Brands, which operates KFC, Pizza Hut, Taco Bell and The Habit Burger Grill restaurants, is leveraging technology in its “AI-powered” fast food plans, the Wall Street Journal reports. .
The company is increasing its investment in technology and automation, and about 45% of its revenue, or $30 billion, comes from digital, nearly double what it was in 2019, said Joe, Yum’s chief digital and technology manager. Park told the paper. This is approximately double the level in 2019.
“Our vision is [quick-service restaurants] It’s about having an AI-first mentality at play every step of the way,” Park told The Wall Street Journal. “If you think about the key movements within a restaurant that can leverage AI, we believe the list is endless.”
California’s new minimum wage law takes effect Monday, meaning most fast food workers will earn $20 an hour, and most restaurateurs are turning to AI to cut costs and increase sales. The magazine reported that there is.
For fast food giants like Yum, the use of AI is about more than improving the customer experience.
Yum has a mobile app for restaurant managers called SuperApp that The Wall Street Journal is using to test its generative AI, allowing team members to ask operational questions like how to set the oven temperature. It is reported.
Park told the magazine that the app, which is currently used in more than 8,700 Pizza Hut and KFC stores, can also be used to purchase ingredients and set shifts for employees, and new augmented reality features give employees a new He said it could be useful in teaching people how to make menus. item.
Park told the newspaper that some of Yum’s AI investments are paid for through fees from franchise owners, although the company did not disclose how much those fees are.
Hmm! The brands did not immediately respond to FOX Business’ requests for additional comment.
Since the coronavirus pandemic, many fast food chains have increased their investment in technology such as digital ordering and adding drive-thrus.
While some worry that the need for human workers will be replaced by AI, a Yum spokesperson told the Wall Street Journal that “employees will always have an important role to play.” ” he said.
