The FOX states that the media will be launched on Tuesday to participate in the arena controlled by Netflix and tap viewers outside the main cable TV business on Tuesday. I did it.
MURDOCH FAMILY-CONTROLLED COMPANY shares have increased by more than 4 %. This is due to the rapid increase in election -led advertisements in the news network, which reported sales and profits in the second quarter that exceeded Wall Street.
The owner of Fox NEWS mainly posts streaming races between legacy media and companies such as Netflix, instead has about 97 million monthly active users, and one -third of 18 viewers. We bet on advertising revenue from free Tubi streaming service. -The 34 -year -old group is identified by advertisers.
Tubi will stream the Super Bowl for the first time on Sunday, along with Fox Sports.
Fox was also planning to cooperate with Walt Dizney and Warner Bros. Discovery to cooperate with a live sports streaming venture called Beni, but for legal opposition, very hard work in the early this year. Was shelved.
Fox said, “I want to reach a large population outside the conventional cable bundle in either a code cutter or cordnever,” said Fox, mentioning the plan for the subscription streaming service. Tell the analyst on the phone.
The US cable industry is forced to lose millions of viewers every year and reconsider the traditional traditional television business for legacy media companies, including Comcast.
MURDOCH indicates that FOX does not place new streaming services on cable TV.
“We are a large -scale supporter of the conventional cable bundle, and we will always do so,” he told the analyst, and the FOX subscriber was “modest, and the service price was”. The price will be set accordingly. “
According to the company's spokeswoman, the new service introduces all fox content, including the news network.
Some analyst warned that this movement could be dangerous.
“The subscription streaming market is already crowded, making it more difficult for other participants to compete and get more profitable,” said Emergent Analyst Losvenes. Masu.
Following the strong announcement of the second quarter, the FOX announced, which broke the $ 4.85 billion of the $ 580 million LSEG compiled analysts. The 96 -cent adjusted profits were higher than the estimated value of 67 cents.
As a result, in response to the November presidential election, the research company Magna Global has earned $ 6 billion in legacy media.
FOX's advertising revenue increased from about $ 2 billion last year to $ 2.42 billion. The company also stated that it was boosted from the higher baseball evaluation of the major league in the 2024 season.
Fox and News Corp, the owner of the post, share common ownership.
