Frank Reich Embraces Challenge as Jets’ Offensive Coordinator

It might sound a bit odd, but joining the Jets’ coaching team after their rough 3-14 season seems to intrigue Frank Reich.

Reich has accepted the position of offensive coordinator, fully aware of the team’s struggles, including the absence of a franchise quarterback and a 15-year playoff drought.

“I might be a bit unconventional, but that’s actually what excites me,” Reich shared during a video call with reporters. “It’s all about figuring things out. You take what seems like a challenging situation and find a way to succeed. That’s the appeal of this profession for me. It’s about being around the best coaches and players in the world.”

While others might focus on the limitations, Reich sees potential, starting with a reliable offensive line and a couple of promising players.

“We recognized early on how solid the offensive line was, thanks to our film study. Plus, we already had a good sense of some key players here. Garrett [Wilson] and Breece [Hall] stand out as really talented individuals, and the tight end group is impressive too. There’s a lot to like about this team and the opportunity we’ve got,” Reich remarked.

Last year, the Jets finished 29th in both points and yards per game. Coach Aaron Glenn aimed to recruit an experienced coach to manage the offense after giving Tanner Engstrand, a rookie coordinator, the reins last season. Having previously held head coaching roles with the Colts and Panthers, Reich offers invaluable experience and a personal connection with Glenn—having played together on the Jets in 1996.

This move marks Reich as the Jets’ fifth offensive play-caller in as many years. The team has faced frequent turnover in this role since Brian Schottenheimer was let go after the 2011 season.

Reich’s coaching stint at Stanford last year—where he collaborated with former Colts quarterback Andrew Luck—served as a stepping stone, reigniting his passion for the game. “When I finished at Stanford, I realized how much coaching energized me,” he reflected. “I missed being on the field, around the players. I told my wife I wouldn’t rush into anything, but if the right opportunity came, I’d be interested. And when Aaron called, I instantly knew this was it—not just because of Aaron, but because of the chance to be part of something special.”

Reich conveyed enthusiasm about his new role. “I truly believe I can contribute and help make a difference here,” he expressed.

The Jets recently acquired quarterback Geno Smith in a trade, and Reich’s excitement about having him under center was clear.

“I feel he’s an ideal fit,” Reich commented. “From the moment he entered the league from West Virginia, I liked him. I had high expectations for him. I was thrilled to finally meet him in person; I appreciated his resilience and toughness. In my opinion, those qualities are essential for a quarterback, especially when looking to turn a team around. Mental and physical toughness are key, and I see that clearly in him.”