Gen Z Skeptical of AI in Dating Apps
Dating app companies have poured substantial resources into AI technology, yet a recent survey by Bloomberg Intelligence reveals they might be missing the mark with the Gen Z audience.
Gen Z, individuals born from the mid-1990s to early 2010s, appears to be less comfortable with the AI-enhanced features found in dating apps like Tinder and Hinge compared to millennials. The survey included nearly 1,000 U.S. respondents between May 15, 2025, and 2029, and was conducted by Attest on behalf of Bloomberg Intelligence.
The results indicate that Gen Z users are more hesitant to let AI handle tasks like writing profile prompts, responding to messages, and altering profile photos. This wariness could present issues for dating apps that have invested significantly in AI to draw in and keep younger users.
Nicole D’Sousa, a technology analyst at Bloomberg Intelligence, noted in her report that many users might find these AI features unnecessary. The survey revealed that nearly half of those surveyed had no trouble creating profiles without AI assistance, and most felt comfortable initiating conversations with potential matches.
This highlights the hurdles faced by companies like Match Group and Bumble, which are heavily investing in AI to attract a younger demographic that embraces different social norms and dating styles. Notably, Gen Z seems to prefer meaningful relationships over casual dating more than previous generations. This preference may stem from experiences during the pandemic era, where personal interaction became more valued.
These evolving dating habits have led to a decline in subscribers for popular platforms such as Tinder, Hinge, Match.com, and OkCupid for eight consecutive quarters. Even Bumble has faced challenges, reporting disappointing revenue and a drop in paying users. Match CEO Spencer Raskoff, who started in February, admitted the company struggled to adapt to shifts within the younger demographic compared to millennials.
Match executives tout AI as a means to boost engagement among Gen Z, who make up about half of Tinder’s monthly active users. However, D’Sousa warns that “AI can’t save dating apps” if Gen Z shows reluctance to pay or subscribe. She emphasized that discomfort with AI might signal a disconnect between product strategies and user feelings.
On the other hand, apps that cater to Gen Z preferences, like Hinge—which emphasizes long-term relationships—have seen consistent subscriber growth. Tinder, meanwhile, battles the perception of being a “Hookup App” and recognizes the importance of aligning with user needs instead of focusing solely on short-term profits. New features, such as the double dating option, aim to reshape the brand while offering a less pressured environment for users to connect.
