If you’re unsure about what to cook for dinner, a visit to an international supermarket might just ignite some culinary creativity while possibly trimming your grocery expenses.
But, whether you actually save money really depends on what you choose to buy.
Barbara E. Kahn, a marketing professor at the University of Pennsylvania’s Wharton School, noted that “savvy shoppers can compare and see whether or not they’re getting good deals.” She added that international markets tailored to specific audiences might offer prices that help lower costs on unique items.
However, some of these specialty shops might carry high-end products that are not available elsewhere, which could make certain items pricier.
Research suggests that savings in international grocery stores are often specific to differing product categories.
Interestingly, international grocery stores, especially those focused on Asian foods, have been seeing increasing revenue in recent years. According to IBISWorld data shared by the Associated Press in August 2025, these supermarkets generated around $55.8 billion in 2024 and have enjoyed about a 3% annual growth since 2019, with projections indicating revenue could surpass $64 billion by 2029.
Analysts attribute this rise in popularity to changing demographics, including growing Asian and Hispanic populations, as well as a trend among younger shoppers who are experimenting with new flavors.
A quote from a source highlights the diversification of ingredients: “Everywhere you go in America, you’re going to find immigrants, and those immigrants are still cooking their foods from their countries and cultures.”
International supermarkets not only serve as budget-friendly options but can also inspire new culinary creations. Adding just a few unfamiliar ingredients can really enhance your cooking, according to Palina Louangketh, director of the Idaho Museum of International Diaspora. She mentioned, “Coming here to an international market, you get both a dose of cultural experience but also healthy, fresh exotic ingredients.”
“It doesn’t have to be so scary or unique,” she said, suggesting that pairing proteins with vegetables and a starch—with additions like soy sauce or hoisin sauce—can create balanced meals.
You really don’t need to feel pressured to craft an intricate dish right off the bat. Beryl Shereshewsky, a video producer based in New York who focuses on global food and cultures, advised looking at a favorite recipe and seeing how it varies around the world. This way, you could incorporate new ingredients into something you already enjoy.
That said, navigating international supermarkets can be a bit overwhelming—they can be hard to locate, too.
Shereshewsky encouraged exploring beyond your typical neighborhoods to discover new grocery options. “I think you would be surprised by how many international markets exist, even in small towns and cities,” she remarked. This acknowledgment of cultural diversity in food preparation showcases the culinary richness found across the country.
Experts also recommend doing some recipe research and making a shopping list before setting out to the store.
