Google is secretly testing a controversial new artificial intelligence tool to automate news production with a select group of publishers, according to a recent report. Masters of the Universe is reportedly paying publishers to publish AI-generated articles.
adweek report Tech giant Google is said to be secretly working with a small number of news publishers to test unreleased artificial intelligence tools aimed at automating certain aspects of the news production process. Google is paying selected publishers to participate in a 12-month pilot program that will give them early access to its new AI platform, according to documents obtained by Adweek.
Google CEO Sundar Pichai during the Google I/O developer conference.Photographer: David Paul Morris/Bloomberg
Instead, publishers must use the tool to generate a minimal amount of content (reportedly three articles per day, one newsletter per week, and one marketing campaign per month) . AI tools allow publishers to summarize and reuse content from other sources, such as government agencies and news organizations, to create aggregated news articles with limited human editing.
Although Google claims its aim is to help small, resource-constrained publishers produce their own local journalism, some industry experts have expressed skepticism about the program. are doing. “It’s hard to argue that stealing people’s work supports the mission of news,” said Jason Kindt, CEO of Digital Content Next. I think it may have a negative impact.
The AI software indexes and monitors external websites identified by the publisher as a regular source of relevant news. When a new article appears, the system automatically generates rewritten versions with varying “accuracy” levels based on how well the AI text matches the original. The editor does not have to label the article as AI-assisted, although he will review the AI copy before publication.
Google says the tool’s inability to gather new facts limits its value to premium publishers. But some warn that the technology could divert traffic away from the source and allow content to be duplicated at a lower cost than investing in the original report.
The publisher’s efforts are part of Google’s News Initiative, launched in 2018, which has faced criticism despite its stated goal of supporting journalism through technology and training. “In exchange for giving up some of that revenue, you’re attacking costs for long-tail members who have the least bargaining power,” Kindt said.
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Lucas Nolan is a reporter for Breitbart News covering free speech and online censorship issues.
