Canadian Gym Ends Race-Based Pricing After Backlash
A gym in Canada, R Studio, has decided to stop its race-based pricing policy amidst backlash regarding its offerings for “BIPOC” members, which included classes at half the regular price. Originally, regular classes cost $30, while BIPOC rates were set at $15.
In a statement reflecting on the controversy, R Studio acknowledged the criticism and mentioned their goal of fostering a safe and inclusive environment. They had initially been providing membership discounts specifically for Black, Indigenous, and people of color (BIPOC), but this approach drew scrutiny and debate.
Some individuals reported that merely being identified as “Black” might qualify one for reduced membership fees. Screenshots of interactions with the gym showed that the company confirmed the presence of these BIPOC membership options.
Following the criticism, R Studio made a series of posts on Instagram, emphasizing its commitment to inclusivity and safety within its spaces. They noted their understanding that certain pricing strategies could appear exclusive and expressed a desire to combat biases within their practices.
The studio also mentioned the initiative of a diversity program addressing long-standing racial dynamics within the fitness industry. Their efforts included recruitment practices aimed at enhancing diversity and training focused on equity and inclusion.
“Our community endeavor is about recognizing and creating spaces for historically marginalized individuals,” the studio articulated in its statements. They seem to be reshaping their approach and plan to implement new membership programs accessible to all, regardless of background.
In addition to these changes, R Studio noted its geographical and historical location. They recognize Mi’kma’ki, the land of the Mi’kmaq people, underlining their commitment to acknowledging local indigenous histories.
Political figures, like the People’s Party of Canada candidate Geoff Every, have raised concerns about potential violations of the Nova Scotia Human Rights Act, accusing R Studio of discriminatory practices. While the studio has received recognition for its efforts, no official comments regarding the pricing policies have been made following the backlash.
