Vice President Harris' campaign released a new ad on Tuesday highlighting her plan to lower housing costs and end the housing shortage, a proposal the Democratic nominee puts a personal spin on.
“Full house“The Home,” narrated by Harris, focused on a housing project based on her background.
“For most of my childhood, we lived in rentals,” Harris said in the video. “My mother saved up for over 10 years to buy a house. I was just a teenager when the day finally came, and I remember how excited my mother was.”
“We know what homeownership means, but unfortunately, right now, homeownership remains out of reach for too many American families,” the vice president added.
She vowed to crack down on corporate landlords who buy homes and rent them out at inflated prices, and to build new homes and rental properties.
“We should do everything we can to ease the burden of homebuying, not eliminate it,” the Democratic presidential candidate said.
Harris' housing plan, unveiled earlier this month, includes building 3 million new homes, giving homebuilders tax incentives for building “starter homes” for sale to first-time homebuyers and creating a $40 billion innovation fund for local governments to build new homes.
The new ad is part of a $90 million paid media offensive the Harris campaign launched in late August and is the third in the series to focus on the economy and cost-cutting, the campaign said.
