Vice President Harris’ campaign launched a $90 million paid media buy in the final weeks of August, the campaign announced Wednesday.
The media buy is aimed at appealing to voters who are still undecided, targeting voters in battleground states and expanding the campaign’s reach into markets targeted by former President Trump’s campaign, including Marquette, Wisconsin; Alpena, Michigan; Toledo, Ohio; Erie, Pennsylvania and Youngstown, Ohio.
According to the campaign, the media buy will focus on “Harris’ personal story and history, her lifelong commitment to fighting for people and standing up to powerful interests, her longstanding focus on the everyday needs of Americans, and the stark contrast between her record and Donald Trump’s dangerous and extreme policies.”
The campaign will include ads on local broadcast and cable programming, as well as non-political programming such as “The Bachelorette,” “Big Brother,” “The Daily Show,” “Love & Hip Hop: Atlanta” and “The Simpsons.” The campaign will also launch a seven-figure general market radio ad campaign.
The media buy will take place around the Democratic National Convention, which begins in Chicago on Aug. 19, and run through the end of the month before the get-out-the-vote campaign kicks off in the fall.
The campaign says this is its most aggressive paid media effort so far in the 2024 election cycle.
“It is through efforts like this that we can cut through the media congestion early on and make the choices and the stakes of this election clear to the voters who will decide the outcome,” said Quentin Fulks, Harris’ chief deputy campaign manager.
