Harris Faces Backlash Over Campaign Account Rebranding
In Washington, online critics have taken aim at former Vice President Kamala Harris for her recent efforts to engage with younger audiences using what they call General Alpha slang on her revamped campaign account.
Harris erased the “KamalaHQ” account on X and transformed it into “Headquarters_67,” incorporating the term “67”—a phrase often used playfully by younger individuals when they don’t want to elaborate on a question.
However, some right-wing millennials have claimed that this slang is already outdated. Chris Rufo from the Manhattan Institute criticized the move, stating that kids find “67” to be “old, tired, and disgusting,” suggesting that it didn’t quite resonate with their demographic.
My kids told me they were missing Kamala again because “67” is already old, tired, and fed up.
Her team noted that the term “67” was adopted because X’s owner, Elon Musk, didn’t permit “headquarters” in user handles, and interestingly, no account seems to exist under “Headquarters.”
Harris characterized her new account as a “fresh Gen Z-led progressive content hub” designed to energize Democrats ahead of the 2026 midterm elections.
“This is a place where you can go online and basically stay updated on what’s going on, and also revisit some of our great and brave leaders,” Harris shared in a video. “I’m really excited about this.”
With President Trump’s victory in the 2024 elections, Democrats are reconsidering how they present their message. California Governor Gavin Newsom, who might run for president in 2028, is among those adapting his approach to social media to counter Trump’s dynamic online presence. Both Harris and Newsom frequently appear as leading contenders for the Democratic nomination in the upcoming presidential race.
The slang “67” actually originates from a rap track, Skrilla’s “Doot Doot (6 7),” which gained traction through basketball clips on TikTok, becoming popular among younger students and even being named Dictionary.com’s Word of the Year for 2025.
Brendan Kerr, the chairman of the Federal Communications Commission, expressed his disappointment with X, remarking, “I’ve never been more disappointed that Beyoncé didn’t perform.”
Mike Howell from the Heritage Foundation questioned how someone from the Baby Boomer generation could effectively lead a platform targeted toward Gen Z, suggesting that “Bad Boy Doug” was better in touch with younger audiences.
Critics have referred to Harris’ new account handle as “disgusting,” and some users echoed sentiments reflecting a perceived disconnect with millennials.
One reporter remarked on an underlying millennial vibe in the campaign’s new approach, as Harris hinted at the revival of her previously dormant social media accounts with a quirky video featuring her team inputting various incorrect passwords before eventually logging in.
Since her exit from the White House last year, Harris has largely kept a low profile. Before Trump’s inauguration, she pledged not to “go quietly into the night” and released a book titled “107 Days,” reflecting on her brief role as the Democratic candidate for the 2024 election. She has, however, stepped back from a potential gubernatorial run in California and has remained silent regarding plans for 2028.
