Texas Attorney General Ken Paxton revealed on Wednesday that WK Kellogg Co. will eliminate toxic dyes from its grain products after extensive investigation and negotiation.
The agreement, termed a guarantee of Voluntary Compliance (AVC), binds Kellogg to remove artificial food coloring from its grains by the end of 2027.
Paxton’s office explained that other companies have expressed intent to remove food dyes, but Kellogg stands out as the first to formalize this commitment through a legally binding contract.
“After thorough research and discussions, we’re pleased to announce that Kellogg will cease using these unhealthy ingredients in their grains,” Paxton stated.
He praised Kellogg for taking this significant step, noting that the signed AVC exemplifies the company’s dedication to this pledge.
Paxton also urged other food manufacturers to engage in similar agreements to demonstrate their commitment to promoting healthier lifestyles for Americans.
Earlier in the year, Paxton issued a Civil Research Demand (CID) to Kellogg, which led to the public investigation in April, following the company’s claims to remove certain food colorings in the U.S. that were reportedly not acted upon.
While Kellogg did remove toxic ingredients in Canada and Europe, Paxton’s office continues to find various dyes in American grains. They’re said to remain in products like Froot Loops, Applejacks, Frosted Flakes, and Rice Krispies, which the company previously marketed as “healthy.”
However, some of these cereals include oil-based dyes linked to numerous health issues, including hyperactivity, obesity, and even cancer.
“Addressing our children’s health future involves stopping misleading corporate practices that confuse parents about the nutritional value of food,” Paxton remarked. “Artificial food coloring has detrimental effects on health, and foods containing these dyes shouldn’t be labeled as ‘healthy.’”
He concluded by acknowledging that all companies, Kellogg included, play a role in a flawed health narrative surrounding food, thereby impacting Americans’ well-being.
