Kristin Cavallari Launches Bold New Uncommon James Campaign

Kristin Cavallari is embracing her past in a striking new campaign for her jewelry brand, Uncommon James. The 39-year-old entrepreneur and former reality star debuted pieces from the brand’s latest Detour collection, describing the campaign as a step back into the “old-school Uncommon James.”

The promotional material began with a close-up of Cavallari leaning against a row of mailboxes, soaking up the sun. She wore a light-wash denim corset top, complemented by layered gold necklaces, hoop earrings, and stacked bracelets from her collection.

Her hair, styled in loose, windblown waves, framed her face as she posed with one hand resting on the mailboxes, looking straight into the camera.

In her Instagram post, she shared, “The new Detour collection is here and we’re throwing it back to old-school @uncommonjames: effortless, edgy, and the ultimate cool-girl jewelry 🖤.”

A second image provided a fuller view of the unexpected ensemble. Cavallari posed beside the mailboxes in white lace underwear and cozy cream boots, one hand behind her head as she engaged the camera. Another shot showed her looking down while leaning against the mailboxes, happily surrounded by the stark beauty of the desert landscape.

Fans reacted enthusiastically to the throwback aesthetic. One remarked, “It’s giving Britney Spears Crossroads🔥,” while another humorously requested her workout routine, commenting, “Drop the leg workout routine immediately 🔥😄.” However, not everyone was impressed. Some comments leaned critical, with one fan noting a preference for previous outfits, saying, “You look gorgeous but not a fan of the outfit, less chic than usual :/.” Another questioned the choice of a postal setting, asking, “Love her, but why at a post office?”

This new campaign signifies another milestone for Cavallari’s brand, which she launched in 2017. In a recent interview, she emphasized that Uncommon James remains central to her busy lifestyle, balancing it with projects like her Fizzen sparkling protein drink and her podcast, “Let’s Be Honest.”

She mentioned her children, aged 10, 12, and 14, as her top priority, stating, “Next comes Uncommon James, the jewelry, skincare, and homeware company I launched in 2017.” Most of her work happens away from a traditional office. “For the rest of the week, I’m usually working on my laptop at my kitchen counter, editing podcasts, prepping for interviews, and pitching projects over Zoom.”

Cavallari sees herself as a big-picture founder who relishes the creative aspects of building her brand. “I get really excited about marketing and big, brand moments throughout the year,” she shared, while also acknowledging her engagement in smaller decisions.

Interestingly, Cavallari’s entrepreneurial journey wasn’t something she initially planned. At just 17, she shot to fame on MTV’s “Laguna Beach,” later appearing on its spinoff, “The Hills.” Looking back, she admitted, “When I was on ‘Laguna Beach,’ I didn’t have business aspirations.” She credits her reality TV fame with opening doors that eventually led her to establish Uncommon James.

“I wanted to prove to everyone, and to myself, that I could make it in the branding world,” she stated. Now, nearly a decade later, her perspective on success has changed considerably. “I’ve done the hustle, and although I’m still grinding, success for me would look like slower mornings, a peaceful mind, and having time in my day to do what I want.”