Kylie Jenner Unveils New Fashion Collection on Instagram
Kylie Jenner is sharing a more personal side of her life through her latest project. The 28-year-old reality star is set to launch a new collection from her fashion label, Khy, this coming Monday.
On Instagram, Jenner shared a striking image of herself, posing topless and showcasing a sparkling rhinestone tattoo that reads “I Heart LA” on her arm. With her long black hair flowing and subtle bronzed makeup, she aims to represent a fresh, “totally clean” aesthetic for her brand’s social media presence.
In her caption, she hinted that this upcoming collection pays tribute to her roots, saying, “Born in LA.” Since Khy’s launch in November 2023, it has sought to blend high-end luxury with everyday streetwear, collaborating with emerging designers. The brand quickly drew attention, making over $1 million in sales within the first hour of its debut. This new collection, emphasizing local production, reflects Jenner’s commitment to domestically-made clothing.
The announcement comes just after a busy weekend at Coachella, where Jenner was seen enjoying the festivities with her close friend, Hailey Bieber.
At the festival, Jenner sported a sequined bra top paired with light-wash jeans, staying on-trend with the lingerie-as-outerwear look. Meanwhile, Bieber opted for a more casual ensemble. They both appeared to enjoy a lively performance under the California sun.
In a recent podcast appearance, Jenner opened up about how her personal life is increasingly focused on family, sharing that she watched “Keeping Up with the Kardashians” for the first time with her daughter, Stormi. Reflecting on her emotional reaction to the old footage, she noted how it brought back memories and feelings of gratitude for her past while also acknowledging a sense of loss for the closeness they had when they all lived together.
Ultimately, Jenner expressed that her children are what keep her grounded amidst the chaos of her celebrity lifestyle. “I have a family who loves me,” she remarked, “and they definitely keep me centered.”
