The CEO of an artificial intelligence company suggests that it’s wiser for people to prepare for AI’s growing presence rather than resist it.
Elaine van der Velden, who founded the AI studio Particle6, expresses concern for those who don’t accept AI, particularly those who criticize her latest project.
Resistance is futile
Her studio created an AI character named Tilly Norwood, touted as the first-ever AI actress. Additionally, Particle6 has announced a fully AI-generated movie titled “Misaligned.”
Described as a comedy-drama, the film is said to be a “coming-of-age story infused with existential AI chaos.”
During interviews promoting the film, van der Velden emphasized her belief that her company is at the forefront of what she sees as an unavoidable change.
When questioned by ABC News’ Kyla Phillips about why audiences should support her film, van der Velden revealed that the project isn’t primarily aimed at profits.
“It’s not just about making money at the box office. It’s more about preparing people for the transition ahead. This involves restructuring our organization, retraining our workforce, and getting everyone ready. I think that’s crucial,” she explained.
Van der Velden cited several notable figures who have embraced AI in their works, arguing that “the industry is slowly warming up to it.”
Going back home
She didn’t hesitate to express worry about those who reject her perspective.
“We need to acknowledge that this is going to be part of our daily lives, and I’m concerned about those who don’t understand or accept it. The future will require people with AI skillsets,” she added.
Despite the praise she mentioned from certain actors, there are also various criticisms, including from Morgan Freeman, who ridiculed the AI actress last November.
“No one likes her because she’s not real and she plays real people,” he stated, suggesting that this approach may struggle to succeed in film or television. He commented, “The union’s role is to protect live actors, so that conflict is bound to arise.”
Creative control
Van der Velden defended her project as simply “creating a character.” As a former actor herself, she feels a sense of creative fulfillment in what Tilly Norwood represents.
“I called her an actor because she can portray multiple roles. As someone with an acting background, I find it creatively satisfying that she can take on various characters in different films,” she explained.
According to reports, the AI movie aims to blend AI-generated content with traditional filmmaking.
“This year we’ve shown what we’ve long suspected,” van der Velden noted. “AI can assist in producing quality narrative films, but it requires substantial human expertise, judgment, and time. That isn’t a limitation of the technology; that’s a fundamental aspect of it.”
