LeBron James’ latest alter ego is Le Gambler – he announced he has signed on as a partner at DraftKings Sportsbook.
As a result of the multi-year contract, NBA betting is not even allowed to be discussed by players or coaches, leaving James to focus solely on football and giving NFL picks.
“LeBron helps support major football initiatives and notable events through content creation, including weekly football picks.” According to a press release, DraftKings said:.
James teased this at the beginning of football season, introducing his NFL picks on Instagram Live.
“Guys, you know I love football,” James said before handing over the message. Week 4 NFL picks. “That being said, I’m thinking of doing an IG Live of my favorite (NFL games) of the week before the game starts tomorrow. I chose Detroit over GB TNF. Anyway, let’s take a look. Sho.”
James likely received a hefty contract from the gambling giant as the sportsbook looks to gain more market share in the world of sports betting.
The announcement comes as DraftKings prepares to spend heavily on its marketing department as it looks to continue gaining market share and betting exposure.
DraftKings is rumored to have a deal worth at least $10 million a year with Dave Portnoy’s controversial media conglomerate, Barstool Sports.
Many are calling this deal a steal. It’s against DraftKings, and it’s a direct attack on ESPN BET and its core customers. James’ addition would have a clear gravitational pull on the NBA market, and his NFL pick would provide an additional boost to the sportsbook battle with FanDuel.
Gambling research firm Eilers and Krejcik ESPN BET reported that it has taken some market share from gambling casino giants MGM and Caesars.
James has a total of 235.6 million followers across all social media platforms. basketball network He is one of the biggest stars in sports.
