LeBron James Celebrates Taco Tuesday

LeBron James seems to be fully embracing his “Taco Tuesday” ritual.

After a seven-year setback when his attempt to trademark “Taco Tuesday” was denied, he recently shared a video of himself enjoying at least three plates of tacos.

The video starts with James casually saying, “Hey, y’all I’m just chilling here, relaxing. And you know, I’m not really having a good day,” before quickly adding a playful, “Sike!”

“You know what today is. It’s Taco Tuesday!” he exclaimed with enthusiasm.

He then let out a joyful scream that resonated through Mike’s Red Taco, a taco restaurant in San Diego that is preparing to expand with a new location in Pasadena.

The reasoning behind the trademark denial was that the phrase is considered “a commonplace term.”

As reported by ESPN, the U.S. Patent and Trademark Office stated: “The applied-for mark is a commonplace term, message, or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment message.”

The USPTO further informed James’ trademark representatives that “Taco Tuesday” serves as a “widely used message used by various parties to express enthusiasm for tacos by promoting and celebrating them on a dedicated weekday.”

According to Dave McMenamin of ESPN, James made his trademark application because he wanted to avoid any potential lawsuits regarding the use of “Taco Tuesday.”

In previous years, James often shared videos featuring himself and his family enjoying tacos together on social media.

“I love tacos, and I especially love how they bring people together to create traditions and share great moments around the table with family and friends,” he once stated, as shared through a news outlet. “In addition to having an incredible taco, Mike’s Red Tacos bring those same values to life in a fresh, new way for consumers.”

While James is relishing these taco-filled moments, he’s also preparing for a significant change. In two weeks, he will join his new team, the Philadelphia 76ers, for NBA training camp, after signing a two-year, $8 million contract with a player option this past July.

Previously, James played for the Lakers for eight years, averaging 25.9 points, 7.9 assists, and 7.7 rebounds during his time there.

He notably led the Lakers to their 17th championship during the 2019-2020 NBA season, earning the title of Finals MVP with averages of 29.8 points, 11.8 rebounds, and 8.5 assists.