Olivia Dunn’s Success in the NIL Era
Olivia Dunn is making waves in the NIL (Name, Image, Likeness) landscape, and it’s clear she’s found her stride.
The former LSU gymnast has become quite the social media presence. But it’s not just her impressive athleticism or the attention from her Sports Illustrated cover that sets her apart. It’s also her flair for business and recognizing opportunities within the health and wellness sector.
Nearly five years have passed since the NCAA changed its NIL regulations, allowing college athletes in the U.S. to earn money by endorsing products and using their personal brand on social media. Among those paving the way, Dunn stands out as a prime example.
As the NCAA’s highest-paid female NIL athlete, she’s not just focused on her own path but has also extended her reach to help other female athletes through initiatives like ‘The Livvy Fund’. Since stepping back from competitive gymnastics last April, her focus has shifted toward expanding media and brand collaborations.
In April, she launched a clean energy drink flavor with Accelerator Active Energy. In a recent chat, she expressed what it means to support a brand she genuinely believes in. “I introduced my signature Cotton Candy flavor with them last year because I wanted something fun and nostalgic that would also help me stay upbeat daily,” she shared.
In an exclusive discussion, Dunn opened up about her clean energy drink debut, shared health tips, and revealed must-have products from sneakers to skincare essentials.
Recently, Dunn became a brand ambassador for Accelerator Active Energy, joining other notable athletes like Travis Kelce and Aaron Judge. She raves about the drinks being a “definite favorite” on hectic days. “I’m intentional with my nutrition. I want something that keeps me alert and energized without the crash,” she commented.
While many energy drinks feature synthetic caffeine and additives, Accelerator Active Energy opts for natural ingredients, combining caffeine with plant-based thermogenics and antioxidants. “The choice was straightforward for me because I’m all about clean formulations,” she noted.
“Accelerator uses natural caffeine, contains zero sugar, and has this refreshing feel. Plus, I’m an equity partner in the brand, which feels right since I genuinely use and support it,” she added.
Dunn’s glowing skin looks fabulous, thanks to SuperGoop! Glow Screen. “Being outdoors a lot makes SPF essential for me,” she emphasized.
This popular product boasts SPF 40, hyaluronic acid, and vitamin B5 for hydration, giving skin a subtle shine. Dunn appreciates that it not only protects her skin but also serves as a perfect base for her makeup. “It’s a game-changer for events and shoots,” she explained.
And let’s talk sneakers; Dunn swears by NoBull shoes. “I trust them completely. They’re durable and comfy,” she reflected.
Recently, she worked with the brand, co-owned by Tom Brady, to promote women’s all-day knit sneakers. Dunn was spotted in bold red, which is said to have a “sock-like” fit, ideal for intense training.
“NoBull shoes are essential for my active lifestyle,” she said. “I love their stability and support, especially during strength and balance workouts.”
When it comes to headphones, Dunn is sticking to her favorites. She still prefers wired headphones, even years later. “I know it’s a bit old-school, but I love they’re reliable and I never have to worry about charging,” she admitted. Music, she pointed out, is crucial to her training focus.
Dunn often gravitates towards matching sets, especially from Vuori, which she treasures as a staple for daily wellness. “I adore their leggings and sports bras—they’re supportive for workouts yet so comfy for all-day wear,” she remarked.
Vuori’s activewear uses DreamKnit fabric, which Dunn enjoys for its soft feel. Other celebrities such as Kaia Gerber and Gwyneth Paltrow have also praised the brand. “Everything feels flattering and effortless, which totally aligns with my lifestyle,” she added.
