A prominent Democratic super PAC announced Friday plans to spend $200 million in the 2024 election cycle, including $140 million on TV, digital, streaming, radio and mail advertising.
American Bridge 21st Century intends to focus much of its efforts on winning over women voters in key battleground states, an indication of the importance of the district in the outcome of the November election. .
“If Donald Trump becomes president again, it would mean disaster for Americans who value their rights,” the group's founder, Bradley Beychok, said in a statement. “We know exactly how to defeat Donald Trump. We've done it before, and our paid media strategy is a big part of how we'll do it again.” Masu.
American Bridge plans to run pay-per-view programming, focus on researching opponents and push back against third-party candidates who could improve former President Trump's chances of taking back the White House.
The group said it had already raised $85 million as of this month.
The company's $140 million paid media program is targeting Wisconsin, Michigan, Pennsylvania and possibly North Carolina. Biden won the first three states in 2020, but will need to win again in 2024 to win the White House.
The ads run by American Bridge will specifically focus on female voters in response to the U.S. Supreme Court's June 2022 decision to dismiss Roe v. Wade. The decision has led to significant restrictions on abortion policy in conservative states.
American Bridge said in a press release that the ad “features the true stories of women voters and their families in these key battleground states and uses their voices to expose the truth about Donald Trump's policies.” Stated.
The group said it has recruited hundreds of people in battleground states who can have a say on how the new Trump administration will negatively impact their lives.
“The last time Donald Trump was in the White House, he made it his mission to overturn Roe and strip millions of Americans of their right to make their own decisions about pregnancy, and he succeeded.” said the American Bridge 21st Century Co-Chair. Cecile Richards said in a statement:
“We are doing everything we can to make sure voters in these key states, especially women voters, know how much is at stake in November,” she said. added.
American Bridge's efforts reflect a broader focus for Democrats heading into 2024, as they seek to make abortion a central issue not only in the polls but also in the White House race. are planning.
In the nearly two years since the Supreme Court overturned Roe v. Wade, Democrats have increased their Senate majority by one seat, lost fewer seats in the House than expected, and pushed back on abortion in states like Kansas and Ohio. A ballot measure protecting access was passed and kept the seat. They captured the governor's mansion in Kentucky, a reliably red state.
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