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MARA Stock Rises Following 1,200-Acre Purchase in Texas Expected to Double Energy Capacity

July 9, 2026

The acquisition is a notable move in MARA’s efforts to shift focus from Bitcoin mining towards AI and high-performance computing infrastructure.
The site in Texas is projected to establish up to 2 GW of grid capacity by April 2028, developed in partnership with Starwood Digital Ventures.
Retail traders on Stocktwits generally viewed the acquisition positively, although they emphasized the importance of effective execution and project timelines.

MARA Holdings stock jumped when the market opened on Thursday following the announcement of its purchase of a significant power utility site in Matagorda County, Texas, from HIF USA. This marks the company’s ongoing transition from primarily Bitcoin (BTC) mining to investing in AI and high-performance computing infrastructure.

The stock surged over 7% during morning trading, riding a wave of broader recovery seen in cryptocurrency-related stocks. Meanwhile, retail sentiment on Stocktwits has settled into a “neutral” zone over the last day, with activity shifting from “high” to more typical levels.

Once operational, the new site is expected to more than double MARA’s total power capacity to around 4.8 gigawatts (GW), which includes the upcoming acquisition of Longridge Energy & Power.

“This transaction advances our strategy to secure strategically located infrastructure assets that can support high-performance computing and Bitcoin workloads.”

– Fred Thiel, Chairman and CEO, Mara Holdings

Texas site expands MARA’s AI/HPC capabilities

The new Texas location spans over 1,200 acres and aims to provide approximately 1 GW of grid capacity by October 2027, with plans to reach 2 GW by April 2028.

MARA intends to develop this site through its existing collaboration with Starwood Digital Ventures. Following the signing of a lease with a high-performance computing tenant, HIF USA will maintain minority ownership.

This acquisition represents another chapter in MARA’s strategic repositioning from a sole Bitcoin miner to a broader energy and digital infrastructure company, a shift that was first revealed in August 2025.

As part of this transition, the company has secured a 64% stake in high-performance computing firm Exaion, initiated the partnership with Starwood Digital Ventures in February 2026, and agreed to purchase Long Ridge Energy & Power, a gas power facility in Hannibal, Ohio, for $1.5 billion. Earlier this year, MARA also sold 15,133 BTC for around $1.1 billion, which Thiel characterized as a way to reallocate capital for AI/HPC projects.

Retail traders focus on execution amid analyst skepticism

MARA’s deal has generally inspired optimism among traders on Stocktwits, who see it as a significant expansion in the energy market.

One trader mentioned that while the new deal presents a compelling capacity opportunity, the more pressing concern is how execution and timing will play out.

This comes just after Morgan Stanley reduced its price target for Mara Holdings from $7 to $5.50, continuing an “underweight” rating. According to Coifin data, the stock would need to drop about 56% from Thursday’s opening price of $12.67 to fall below the average price target of $18.40.

Although MARA stock has climbed nearly 40% this year, it remains down about 30% over the last twelve months.