.elementor-panel-state-loading{ display: none; }
total-news-1024x279-1__1_-removebg-preview.png

LANGUAGE

SELECT LANGUAGE BELOW

McDonald’s To End Test Run Of AI-Powered Drive Thru

(Photo by Justin Sullivan/Getty Images)

OAN’s Brooke Mallory
Wednesday, June 19, 2024 6:14 PM

Many of McDonald’s drive-thrus have been testing artificial intelligence (AI) technology since 2021. But the fast-food restaurant announced on Monday that it has chosen to end its global relationship with IBM (International Business Machines Corporation).

advertisement

But that doesn’t mean you won’t encounter a “chatbot” the next time you drive into a McDonald’s restaurant to order some chicken nuggets and fries. Though McDonald’s current tests of automated order takers are nearing the end, the company hinted that it hasn’t completely ruled out future AI drive-thru ambitions, using it as an “opportunity to explore voice ordering solutions more broadly.”

“Our collaboration with IBM gives us confidence that drive-thru voice ordering solutions will be part of the future of our restaurants,” McDonald’s said in a statement.

AI-powered drive-thrus have met with varying degrees of success: in recent years, for example, McDonald’s’ IBM-developed automated order-taking machine has been the subject of numerous complaints, with numerous customers taking to social media to record themselves complaining about the chatbot misinterpreting their requests.

Among other issues affecting order accuracy, an anonymous source familiar with the technology said: CNBC I had difficulty understanding the various strong accents and dialects.

McDonald’s declined to comment on the accuracy of its automated ordering machines.

IBM did not immediately respond when asked for details about the potential issues, but in an initial statement asserted that “the technology has some of the most comprehensive capabilities in the industry and has been proven to be fast and accurate in some of the most demanding conditions.”

The Armonk, New York-based technology company added that it is currently “in discussions and pilots” with a number of other fast-food restaurant customers looking to deploy the kiosks.

According to a memo obtained by industry publication Restaurant Business and McDonald’s, the automated ordering systems at McDonald’s restaurants will be shut down “no later than July 26, 2024” for further testing. CNBC last week.

IBM and McDonald’s insisted that although their collaboration on the AI ​​drive-thru is ending, they will continue to work together on other initiatives.

Stay up to date! Receive the latest news directly in your email for free. Sign up here: https://www.oann.com/alerts

Please share this post!

Facebook
Twitter
LinkedIn
Reddit
Telegram
WhatsApp