Meta Launches Muse AI Agent for Small Businesses

On Tuesday, Meta introduced a new version of its Muse artificial intelligence (AI) agent specifically designed for small businesses.

This release comes shortly after the company launched the Muse personal AI agent earlier this month. Muse is designed to autonomously complete tasks based on user instructions, allowing it to develop multistep projects and interact with various connected apps or services pertinent to the tasks at hand.

According to Meta, Muse can suggest ideas, assist with tasks, or provide guidance to help users achieve their goals. Additionally, users can link Muse with other applications to enhance the context or scope of its tasks.

One of the interesting features is that Muse can assist small businesses in creating a growth strategy for the upcoming year by analyzing sales, social media metrics, and various business objectives.

The Muse app operates independently without needing constant supervision, only checking in with users before actions like publishing, sending, or sharing are finalized.

Muse can scan a small business leader’s calendar, ideas, social media feeds, and relevant news to prioritize tasks that are essential and identify what the Muse agent can manage on their behalf.

It’s also capable of utilizing existing advertising content while analyzing performance and industry trends to draft posts and develop a new advertising campaign for the user’s review.

Meta stated that most features of Muse will be available for free, as the company aims to make advanced AI accessible to a wider audience.

Moreover, other applications and services can integrate with Meta’s platform, making it compatible with standard professional accounts like Facebook Pages, analytics for Instagram accounts, and Meta ad accounts, along with services related to brand management and customer records.

Muse can also accommodate custom connectors, enabling small businesses to integrate services that aren’t natively supported by Meta.

For users looking for added features and increased weekly usage limits, Meta will offer subscription plans for Muse.