The fallout on MSNBC's “Morning Joe” got even worse this week after co-hosts Joe Scarborough and Mika Brzezinski told viewers on Monday that they had met President-elect Donald Trump in person. .
On Wednesday, viewer ratings hit an all-time low. Just two days after the MSNBC duo announced they went to the Mar-a-Lago resort in Palm Beach, Florida, to “reopen communication” with President Trump after years of strongly criticizing him. A day later, viewership ratings hit an all-time low. Left-leaning audience.
The MSNBC duo delivered its lowest-rated show since 2021 to the 25-to-54 demographic coveted by advertisers, with a demo rating of 41% and hosts announcing press conferences, according to Nielsen data. Since then, the total viewership has been 16%.
Scarborough and Brzezinski have faced criticism from both liberals and conservatives this week for routinely criticizing Trump and then accusing him of hypocrisy for seeking cooperation with him after his election. Bathing.
“The Daily Show” host Jon Stewart said the pair would rush to meet with Trump in Florida, parroting Democratic lawmakers who called him a danger to democracy and compared him to Hitler. I scoffed.
Former Republican presidential candidate Nikki Haley on Monday slammed her “Morning Joe” co-hosts, accusing them of currying favor with President Trump to boost ratings.
Viewers of the show turned away shortly after the husband-and-wife team announced the news of their trip on Monday.
Less than an hour after the host laid out his rationale for the trip, viewers were changing channels and clicking away from MSNBC, according to Nielsen data.
Between 7 a.m. and 8 a.m. ET, “Morning Joe” viewership dropped 17% from 839,000 to 694,000. In the demo, the number of viewers decreased by 38% from 113,000 to 70,000.
On the other hand, in the time slot from 8:00 a.m. to 9:00 a.m., the number of viewers reached 775,000, and the viewer rating recovered slightly; Viewer ratings declined as the number decreased to 770,000.
But the steady decline in viewership for the weekday 6 a.m. to 9 a.m. show also follows a larger trend at liberal networks.
MSNBC's ratings plummeted in the days following Trump's election victory two weeks ago.
Prime-time viewership for the Comcast-owned cable network fell 54%, with average daily viewers down to 736,000 viewers, down from 1.1 million last month.
The decline is a sharp turnaround from Election Day, when MSNBC's election night coverage, anchored by Rachel Maddow, averaged 6 million viewers, compared to CNN's 5.1 million viewers, according to Nielsen data. It is.
MSNBC lost more than half of its prime-time viewers in the demo through Nov. 20, while rival CNN lost 35% of its viewers in the same measure, Nielsen said.
Meanwhile, conservative network Fox News continues to grow, now accounting for 73% of cable news viewers in prime time and 71% in demo viewers, Nielsen said.
The “Morning Joe” scandal comes as MSNBC staffers panic over news that Comcast plans to spin off its NBC Universal cable television network and several other channels, a move spurred by the rise of digital streaming. It happened while I was in a situation where I was depressed.
Comcast will retain some NBC entertainment, sports and news assets, along with its Peacock streaming service, its theme parks, and film and television studios.
