Music from artists represented by Universal Music Group will return to TikTok after reaching a new licensing deal, the companies announced Wednesday.
Universal, which represents artists including Billie Eilish, Drake and Taylor Swift, suspended the artists in February after failing to agree to a new licensing agreement over a dispute over artist monetization and protection of artificial intelligence (AI). ‘s song was deleted from TikTok.
The new deal, which includes promises around AI protections, means the artist’s music will return to the platform.
Some of the music from artists under the label, including songs from.Taylor Swift has already returned despite controversy Variety reported.
As part of the new agreement, Universal Media Group and TikTok will work together to “enable new monetization opportunities” using TikTok’s e-commerce capabilities, the companies announced.
Universal Media Group and TikTok will also work together to ensure that AI developments in the music industry protect human artists and protect the flow of funds to artists and songwriters.
TikTok also commits to working with music labels to remove unauthorized AI-generated music from its platform, according to the announcement.
Universal Music Group CEO Lucien Grange said in a statement that the label will “work with the team at TikTok to advance fan engagement innovation while elevating the interest of artists and songwriters and monetizing social music.” He said he was looking forward to it.
TikTok CEO Shou Chew said music is an integral part of the TikTok ecosystem. ”
“We are committed to working together to advance the value, discovery and promotion of all of UMG’s amazing artists and songwriters and deepen their ability to grow, connect and engage with the TikTok community.” Chu said in a statement.
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